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GeoPoll Blog

Interactive Voice Response (IVR) for Research

Posted by Njeri Wangari on April 11, 2018

  Interactive Voice Response (IVR) is a computer based technology that enables computer systems to detect voice and touch tones using landlines or mobile phones. IVR technology has come to re-define customer service due to its ability to provide fast, easy and cost effective feedback from customers to service providers and those interested in monitoring customer satisfaction.  The IVR auto-responder is standard for most mobile telecom operators where, whenever you call the customer service numbers, you get a voice prompt asking you to dial specific numbers depending on your support query.

 

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Topics: Surveys in Africa, IVR research

Why SMS Surveys are Still King in Africa

Posted by Njeri Wangari on March 29, 2018

In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand the environments they are operating in. Gone are the days when market research was defined by a printed questionnaire. The pen and paper mode of data collection, often in a face to face interaction between a researcher and a respondent, worked at a time when there were no easier, faster and more effective alternatives to collect data from Africa.

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Topics: SMS Surveys, Surveys in Africa

  

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