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GeoPoll Blog

Understanding African Millennials; A Misunderstood Generation at #AMRA2018

Posted by Njeri Wangari on February 14, 2018

Mention the word millennials in a gathering and you may hear the words ‘entitled’,’ lazy’, and ‘narcissistic,’ among other adjectives. The millennial generation, typically thought of as those born from the early 1980s to the mid 1990s, and their habits around shopping, online activity, and news consumption, has been the subject of much discussion among marketers worldwide, including in Africa.

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Topics: African Millennials

Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East

Posted by Njeri Wangari on February 6, 2018

Mediawebsite.pngWith the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets in their advertising expenditure, distributing their ad spend across a variety of channels and timeslots to ensure that their target market is adequately reached with advertising. This should not be happening in a digital age.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

Ghana Media Measurement Report: Top TV, Radio, and Print Outlets in 2017

Posted by Njeri Wangari on January 23, 2018

Adom TV and Daily Graphic Lead Ghana Media Consumption

GeoPoll is pleased to release a report on the top TV channels, radio stations, and print outlets in Ghana for 2017. The top media outlets were determined using the daily data collected through GeoPoll’s Media Measurement Service, which has been measuring media audience ratings through mobile phone surveys in Ghana since 2014. To learn more about GeoPoll’s media measurement service and methodology, or to gain access to additional data including ratings breakdowns by age, gender, and location, please contact us.

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Topics: top media in Ghana 2017, Ghana media measurement report 2017

The rise of Facebook groups could be a threat to Jumia’s e-commerce dominance in Africa, new poll finds

Posted by Njeri Wangari on January 16, 2018

Informal transactions through Facebook groups are threatening the success of e-commerce giants in Africa according to a recent straw poll on the impact of the Black Friday sale promotion on this fledgling industry.

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Topics: ecommerce in africa, online shopping,, Black Friday Sale

Unemployment Still the Biggest Challenge Affecting Botswana’s Population, a GeoPoll Survey Finds

Posted by Njeri Wangari on December 19, 2017

Unemployment, poverty, HIV/AIDS and drug abuse rank among the biggest challenges faced by the citizens of Botswana, according to our recent survey.

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Topics: Biggest Challenges in Botswana, Youth in Botswana, Botswana survey, Women in Botswana

The Most Admired Brands in Botswana, All Kasi Ranks Number One in Indigenous Sports Clothing

Posted by Njeri Wangari on December 11, 2017

Sports clothing brands All Kasi and Nike rank among the top most admired brands in Botswana.  All Kasi clinched the title of the nation's most favorite brand, as sportswear dominates local and international markets, a recently GeoPoll survey revealed.

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Advertising in Africa: The Most Creative Advertisments as Voted by Youth Consumers

Posted by Njeri Wangari on November 28, 2017

The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca - Cola advertisements are the most memorable due to their creativity, this is according to a recent GeoPoll Straw Poll.

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Tracking Perceptions of District-Level Candidates in Liberia through Computer-Assisted Telephone Interviewing (CATI) - Part 1

Posted by Njeri Wangari on November 24, 2017
  • Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll using CATI to understand how perceptions of candidates to the Liberian House of Representatives are affected by a series of debates held ahead of the October 10 general election. What is CATI and what are the best practices in CATI project implementation?
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Topics: CATI, CATI best practices, Liberia, Computer Assisted Telephone Interview

Which are the Best Telecom Operators in Sub-Saharan Africa & How are They Working to Improve Service Delivery?

Posted by Njeri Wangari on November 21, 2017

The telecom operators with the most active customers are MTN in Ghana and Nigeria, Safaricom and Vodacom in Kenya and South Africa respectively and Airtel in Uganda, according to a recent GeoPoll straw poll, which sought to determine the level of customer service and service delivery among telecommunications operators Sub-Saharan Africa.

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Topics: African Telecoms Sector, Service Delivery, Best Telcom Operators

Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Posted by Njeri Wangari on November 7, 2017

Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July - September).

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings


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