Mention the word millennials in a gathering and you may hear the words ‘entitled’,’ lazy’, and ‘narcissistic,’ among other adjectives. The millennial generation, typically thought of as those born from the early 1980s to the mid 1990s, and their habits around shopping, online activity, and news consumption, has been the subject of much discussion among marketers worldwide, including in Africa.
Topics: African Millennials
With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets in their advertising expenditure, distributing their ad spend across a variety of channels and timeslots to ensure that their target market is adequately reached with advertising. This should not be happening in a digital age.
Adom TV and Daily Graphic Lead Ghana Media Consumption
GeoPoll is pleased to release a report on the top TV channels, radio stations, and print outlets in Ghana for 2017. The top media outlets were determined using the daily data collected through GeoPoll’s Media Measurement Service, which has been measuring media audience ratings through mobile phone surveys in Ghana since 2014. To learn more about GeoPoll’s media measurement service and methodology, or to gain access to additional data including
Informal transactions through Facebook groups are threatening the success of e-commerce giants in Africa according to a recent straw poll on the impact of the Black Friday sale promotion on this fledgling industry.
Unemployment, poverty, HIV/AIDS and drug abuse rank among the biggest challenges faced by the citizens of Botswana, according to our recent survey.
Sports clothing brands All Kasi and Nike rank among the top most admired brands in Botswana. All Kasi clinched the title of the nation's most favorite brand, as sportswear dominates local and international markets, a recently GeoPoll survey revealed.
The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca - Cola advertisements are the most memorable due to their creativity, this is according to a recent GeoPoll Straw Poll.
- Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll using CATI to understand how perceptions of candidates to the Liberian House of Representatives are affected by a series of debates held ahead of the October 10 general election. What is CATI and what are the best practices in CATI project implementation?
The telecom operators with the most active customers are MTN in Ghana and Nigeria, Safaricom and Vodacom in Kenya and South Africa respectively and Airtel in Uganda, according to a recent GeoPoll straw poll, which sought to determine the level of customer service and service delivery among telecommunications operators Sub-Saharan Africa.
Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July - September).