GeoPoll has conducted marketing research in Africa, Asia, and other emerging areas for over 5 years. When we first got started, we were the new kid in the marketing research class, the one who shows up with fancy tech gadgets and can’t wait to show them off. Our mobile-first data collection methodology, which allows for remote data collection through SMS, mobile web, and other mobile modes, sought to redefine data collection methods from the face-to-face approach heralded by Daniel Starch and his contemporary George Gallup. We recognized that face-to-face and landline-based data collection was an ineffective way of conducting research in countries which have poor infrastructure and low landline penetration, and aimed to disrupt the industry by launching technology based research - an approach that befits the current digital era, where more people globally have access to mobile phones than electricity.
Over 700 million people in Sub-Saharan Africa depend on solid biomass fuels to meet their cooking and heating energy needs, but to date, there has been scarce information on household fuel patterns across Africa and how they differ based on location, income, and other factors. While the urban poor in many parts of the world rely on purchased firewood and kerosene, those in rural areas and households with a higher income often rely on other fuel sources.
African Millennials who were born from the early 1980s until around the turn of the new millennium are perceived as having changed the world’s understanding of Africa, bringing it from a ‘dark continent’ to ‘Africa rising’ through blogging and social media (#SomeoneTellCNN). They are often thought of as mobile, connected, and tech savvy, founders of tech startups that begins with the abbreviation ‘M’ – for mobile, artists who don’t care much about their oppressive governments, but will tweet about it - #ZumaMustFall.
Is this an accurate is description of African millennials?
Topics: African Millennials
On 30th January 2018, four Kenyan TV channels were taken off air following a government enforced directive. KTN News, NTV, Citizen TV and Inooro TV, which usually command over 50% of total TV viewership, were switched off due to their coverage of a controversial event by the opposition party leader Raila Odinga. NTV & KTN News were switched back on after 7 days, on February 5th, while Citizen TV & Inooro TV remained switched off until February 8th.
Topics: Kenya media shutdown
Mention the word millennials in a gathering and you may hear the words ‘entitled’,’ lazy’, and ‘narcissistic,’ among other adjectives. The millennial generation, typically thought of as those born from the early 1980s to the mid 1990s, and their habits around shopping, online activity, and news consumption, has been the subject of much discussion among marketers worldwide, including in Africa.
Update: Our presentation on African Millennials was among the winners at the AMRA 2018 Forum scooping the 3rd overall best presentation.
Topics: African Millennials
With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets in their advertising expenditure, distributing their ad spend across a variety of channels and timeslots to ensure that their target market is adequately reached with advertising. This should not be happening in a digital age.
Adom TV and Daily Graphic Lead Ghana Media Consumption
GeoPoll is pleased to release a report on the top TV channels, radio stations, and print outlets in Ghana for 2017. The top media outlets were determined using the daily data collected through GeoPoll’s Media Measurement Service, which has been measuring media audience ratings through mobile phone surveys in Ghana since 2014. To learn more about GeoPoll’s media measurement service and methodology, or to gain access to additional data including
Informal transactions through Facebook groups are threatening the success of e-commerce giants in Africa according to a recent straw poll on the impact of the Black Friday sale promotion on this fledgling industry.
Unemployment, poverty, HIV/AIDS and drug abuse rank among the biggest challenges faced by the citizens of Botswana, according to our recent survey.
Sports clothing brands All Kasi and Nike rank among the top most admired brands in Botswana. All Kasi clinched the title of the nation's most favorite brand, as sportswear dominates local and international markets, a recently GeoPoll survey revealed.