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GeoPoll Blog

GeoPoll’s Media Ratings Methodology; Adherence to the Statistics Laws

Posted by Njeri Wangari on September 11, 2017

GeoPoll's flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in 2014, been in compliance with regional and international market research standards. KGMM is the leading provider of overnight media ratings in Africa and is currently available  in Kenya, Uganda, Nigeria,Tanzania, Ghana, Ethiopia, Cameroon, Mozambique, DRC, Rwanda, Cote D’Ivore and Liberia.

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Topics: market research compliance, KGMM methodology, geopoll tanzania, media research tanzania, geopoll media ratings


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