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GeoPoll Blog

Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East

Posted by Njeri Wangari on February 6, 2018


Mediawebsite.pngWith the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets in their advertising expenditure, distributing their ad spend across a variety of channels and timeslots to ensure that their target market is adequately reached with advertising. This should not be happening in a digital age.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Posted by Njeri Wangari on November 7, 2017


Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July - September).

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

GeoPoll Releases African Media Ratings for Quarter Two 2017

Posted by Njeri Wangari on July 31, 2017

As Kenyans prepare to go into a general election in a weeks time, a recent survey by GeoPoll and Portland indicates that mainstream media is still the most trusted source of news and information on election news with TV and Radio leading. GeoPoll continues to provide overnight media ratings for  Radio and TV which continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for the second quarter of 2017. 

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, quarter 2 media ratings

Ensuring Quality in GeoPoll Research

Posted by Njeri Wangari on April 28, 2017

 


GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement.

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Topics: KGMM, Kantar GeoPoll Media Measurement, GeoPoll Research Methodology, Market Research

GeoPoll Releases Pan African & Afghanistan Media Ratings for 1st Quarter 2017

Posted by Njeri Wangari on April 27, 2017

  The GeoPoll media measurement service launched in 2 more countries at the beginning of Quarter 1 2017.  We are excited to announce that we now have overnight data on media rankings in Ethiopia and Afghanistan. As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 7 African Countries for the first quarter of 2017. 

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa

GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016

Posted by Njeri Wangari on January 18, 2017

   As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM

GeoPoll Presents Media Measurement Data at the Liberia Media Market Forum

Posted by Njeri Wangari on January 3, 2017

Each month,GeoPoll conducts a 2,800 respondent media measurement survey in Liberia for the USAID Liberia Media Development (LMD) Program. LMD’s goal is to enable, equip, and empower local media to access the tools and knowledge to increase their sustainability and improve their professional skills and standards. A lack of accurate data on media viewership and listenership exacerbates the financial sustainability of many media outlets because they are unable to use audience measurements to attract advertisers and investors. By harnessing the power of mobile data collection, GeoPoll provides local media with data and insights never previously understood.

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Topics: Media Measurement, KGMM

GeoPoll Releases Pan African Media Ratings for 3rd Quarter

Posted by Njeri Wangari on November 16, 2016

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM

  

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