Over 700 million people in Sub-Saharan Africa depend on solid biomass fuels to meet their cooking and heating energy needs, but to date, there has been scarce information on household fuel patterns across Africa and how they differ based on location, income, and other factors. While the urban poor in many parts of the world rely on purchased firewood and kerosene, those in rural areas and households with a higher income often rely on other fuel sources.
Geisha, Ariel, Colgate and Guinness are among the top Fast Moving Commodity Goods (FMCG) brands in Kenya.
In a recurring monthly mobile survey conducted by GeoPoll on household essentials from October 2014 to date with an average of 3,000 respondents per month, the report provides some interesting insights on advertisement recall, frequently purchased brands, and brands consumers would not consider buying or recommending. Data is not just available for Kenya, but all of our markets. Contact us if you're interested in ourFast Moving Commodity Goods (FMCG) data.
According to our survey, Kenyans buy bath soaps more frequently than they do toothpaste or washing powder.
Kenya's top FMCG brands according to the survey are:
Kantar-GeoPoll Media Measurement collects daily data on ratings, audience size and share, and more for TV and radio stations across 8 countries in Africa. This data minimizes the risks brands and agencies make when deciding how to reach their target audiences by giving them accurate, up-to-date data. In Kenya, here are the trends we saw for radio and TV consumption in Q1 2016, from January 1st to March 31st. To subscribe to our full dataset or access custom media data, contact us.
Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top TV stations in Kenya and top TV stations in Tanzania for Q4 2015. We examined both TV ratings* and share** for the top stations in Kenya and Tanzania. To view more detailed data, filter results by demographics, and plan ad spend based on KGMM’s audience measurement data in Africa please contact us.
In February 2015, Kenya TV transmission underwent a transition from analogue to digital signal, a move that required TV owners to acquire a set top box to continue to receive television signal.
Kantar-GeoPoll Media Measurement collects daily data on TV ratings*, share**, and audience size in Kenya. This unprecedented, real-time information allows media owners and agencies to make more effective decisions on ad buys and programming. This report includes data on the top TV stations in Kenya from July to September. To subscribe to our full product, which includes overnight ratings that can be filtered by demographics, location, and more, register for a GeoPoll account or contact us for more information.
From July 1st to September 30th, 2015 GeoPoll found that Citizen maintains the highest ratings overall during the evening prime time, seeing their highest viewership at 19:00 and 21:00 when Swahili and English news shows are airing. During both of these time periods, Citizen has a rating of over 10.0. KTN comes second in terms of ratings, with ratings peaks of 3.2 at 20:30 and 3.8 at 21:30.
Using the daily data collected through Kantar GeoPoll Media Measurement , GeoPoll has analyzed the top radio stations in Kenya for the past three months from May 1st – July 31st. We examined both ratings* and share** for the top stations in Kenya. The below chart shows the average ratings for the top 10 channels during the day from 06:00 to 22:00.
For the past six months, Kenya has been going through a transition from analogue to digital TV signals, in order to comply with the international deadline of switching all transmissions to digital by June 2015. In January, GeoPoll conducted our first survey on the switch, finding that while 88% of respondents were aware of needing a digital device to receive signal, far fewer had access to digital signal. In March we reported that 38% nationally and 53% in Nairobi had switched to a Set-Top-Box, required to receive digital TV channels.
In January we shared initial insights on Kenya's Analogue to Digital Migration, an effort which aims to have the entire country switched to digital TV signals by June 2015. A few months into the migration, we ran another survey to gain insights on the migration and use of set top boxes in Kenya. Here are our findings:
GeoPoll's Media Measurement Service now includes daily measurement for print outlets, and we're excited to share some of our findings on Kenya's print media. GeoPoll measures newspaper and magazine audience size and share daily, and data can be filtered by demographics including age, sex, and location.
We found that across the board Daily Nation and Standard are the top newspapers by audience size and share, beating the competition by a large margin. In the past 30 days, Daily Nation had an average readership of approximately 4,379,400 per day, and Standard had an average of 2,223,500 per day. This means nationwide, Daily Nation has a 40% share while Standard has a 20% share. Lower down, Taifa Leo has a 10% share, and People Daily has an 8% share.
When we examine share by different age groups and genders, we see a more diverse picture of newspaper readership. Interestingly, young people (ages 15-24) are less devoted to Daily Nation and Standard; while these two newspapers still have the most share, 32% and 19% respectively, they also read other newspapers including Taifa Leo, with a 12% share, sports publication Mwanaspoti, 10% share, and The Nairobian, part of the Standard Group, 10% share.