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GeoPoll Blog

We Celebrate Data & Research at Nairobi Garage’s After Office Hours

Posted by Njeri Wangari on August 25, 2017

What’s the role of data and information in today's business world? 

The term big data has in recent times become a buzz word in describing large volumes of data. However, it’s not the amount of data that’s important, it’s how businesses are able to draw insights from it for the purpose of continuity and edge.
We’re in a digital age and data is being generated everywhere around us. Businesses, whether big or small, have to be specific about the insights drawn from their data basing  it on their field, what they need in order to have an edge over their competition, and how best to ensure continuity of their business. 

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Topics: After Office Hours, Big Data, Research in business, JP Murunga, Nairobi Garage


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