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GeoPoll Blog

Understanding African Millennials; A Misunderstood Generation at #AMRA2018

Posted by Njeri Wangari on February 14, 2018

Mention the word millennials in a gathering and you may hear the words ‘entitled’,’ lazy’, and ‘narcissistic,’ among other adjectives. The millennial generation, typically thought of as those born from the early 1980s to the mid 1990s, and their habits around shopping, online activity, and news consumption, has been the subject of much discussion among marketers worldwide, including in Africa.

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Topics: African Millennials

Measuring Youth Sentiments about Civic Participation across Africa

Posted by Njeri Wangari on April 24, 2017

At 1.5 billion, today’s global youth (aged 15 to 34 years old) is the largest in history.  They are driving changes in economic opportunities, development, and, increasingly, political systems. To better understand youth perceptions of their role in civic and political processes, we polled 3,300 youth across 5 sub-Saharan countries: Ghana, Kenya, Nigeria, South Africa, and Uganda. In these countries, youth account for 55, 60, 60, 53 and 68 percent of the adult population over 15 years old, respectively

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Topics: African Millennials, civic participation, youth in Africa

Sub-Sahara African Millennials prefer bank loans to finance their side businesses

Posted by Njeri Wangari on February 15, 2017


Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and relatives. This is according to a recent GeoPoll rapid survey among the youth In 6 African countries; Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania

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Topics: African Millennials

  

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