Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed radio listenership in Ghana for the past three months from May 1st – July 31st. We examined both ratings* and share** for radio stations in Ghana.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top radio stations in Rwanda for the month of May from May 1st – May 13th. We examined both ratings* and share** for the top stations in Rwanda. We will compare these ratings to those from exactly a month ago, April 1-13th, also published on the GeoPoll blog. The week of April 7th was a week of national mourning in Rwanda for the Rwanda Genocide, during which time many radio stations play primarily religious music. Because of this change in programming, we wanted to compare listenership for the same two weeks in May.
The below chart shows the average ratings for the top 10 radio stations during the day, from 6:00 to 22:00.
Nigeria boasts numerous radio stations that are organized by state and ultimately the high rating for “other” in the above chart points to fragmented listenership across the country. During the morning hours, Splash FM gets higher ratings between 08:00-10:00. Bond FM listeners also appear to be tuned more in the morning period. Wazobia, on the other hands gets higher ratings during the evening hours.
GeoPoll also examined average share over the entire period from February 1st - April 30th. GeoPoll found that Ray Power and Wazobia FM together get ¼ of the share. Brilla FM, Cool FM and Radio Lagos closely compete for share, all getting between 5.45% and 6.81% of the total audience listening to radio at that time. Full results are below: