Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July - September).
Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as audiences shift away from TV, radio and print media, a recent GeoPoll Straw Poll finds.*
The GeoPoll team was honored to meet with Dr. Albina Chuwa, the Director General National Bureau of Statistics (NBS) of Tanzania, and her team. Also at the meeting was Casmir Ndambalilo, Acting Director of Information from the Ministry of Information, Culture, Arts and Sports.
Steve Gutterman, our CEO, is in Dar es Salaam, Tanzania for a meeting with Dr. Albina Chuwa, the Director General of the National Bureau of Statistics, and other government officials.
The meeting will focus on media research and data collection. The GeoPoll delegation is looking forward to meeting with Dr. Chuwa, an expert in the field of research.
Through six living standards questions, GeoPoll is able to effectively measure respondents’ socioeconomic status across all mobile surveying modes
Living Standard Measurement (LSM)
GeoPoll asks a series of easy-to-answer living standard measurement questions (LSM) that allow results to be categorized into socioeconomic statuses. GeoPoll uses questions that are based on the 2015 TNS Pan-African Socio-Economic Status (SES) measurement developed by Neil Higgs and Heidi Swanepoel of the TNS South Africa Innovation Team.
Colgate has, for a long time, defined the toothpaste category in Kenya. The Colgate- Palmolive Company owned brand is a dominant player in the Kenyan oral care- toothpaste market and currently controls over half (59%) of the usage share in the market according to the GeoPoll’s Brand health trackerwhich has been collecting daily usage data on oral care since 2014.
So what is the secret behind Colgate’s continued success and domination of a market that has such formidable players as Aquafresh, Close up and Sensodyne among others?
Equity Bank, GT Bank and Capitec are among the most preferred banks in Kenya, Nigeria and South Africa according to a recent GeoPoll Straw Poll. In an August 2017 survey conducted among 2,825 unique survey respondents in the three countries on customer satisfaction in retail banking, the level of customer service is the single biggest reason why bank account holders prefer one bank over another.
TechChange’s “Mobiles for International Development” online professional development course featured GeoPoll this month. In a live lecture and demo session titled “New Approaches to Mobile Surveys & Polling,” GeoPoll discussed how mobile phones can be utilized for data collection and targeted information delivery regarding beneficiaries on donor-funded international development projects.
GeoPoll's flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in Tanzania in 2014, been in compliance with regional and international market research standards. KGMM is the leading provider of overnight media ratings in Africa and is currently available in Tanzania as well as in Kenya, Uganda, Nigeria, Ghana, Ethiopia, Cameroon, Mozambique, DRC, Rwanda, Cote D’Ivore and Liberia.
As media fragmentation becomes more prevalent than ever, it’s changing the way audiences consume both media and brand messages. Data has become the oil for consumer marketing.
So, how do media researchers adapt to this changing nature of media and consumer trends? Could the billboard poster, whether static or digital be the most effective and impactful medium to reach the masses or the new nich markets?