As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.
Each month,GeoPoll conducts a 2,800 respondent media measurement survey in Liberia for the USAID Liberia Media Development (LMD) Program. LMD’s goal is to enable, equip, and empower local media to access the tools and knowledge to increase their sustainability and improve their professional skills and standards. A lack of accurate data on media viewership and listenership exacerbates the financial sustainability of many media outlets because they are unable to use audience measurements to attract advertisers and investors. By harnessing the power of mobile data collection, GeoPoll provides local media with data and insights never previously understood.
“Their place is at school, not in the mines”, a woman who works in the gold mines in the North Kivu province of the Democratic Republic of Congo (DRC) told us via SMS when we asked if she had seen children working in the mines.
As you were preparing for your December holidays, what traits did you exhibit that are synonymous with almost every household across Africa? Do you plan your trips around the LSM, the business market has placed you in? What holiday habits would a B2C marketer capitalize on to make sure the market responds to their marketing tactics and how would these habits prepare a diligent marketer for 2017?
A majority of Sub-Saharan Africans do not trust online shopping sites, this is according to a recent GeoPoll survey conducted in 5 African countries; Kenya, Uganda, Nigeria, South Africa and Ghana on online shopping following a Black Friday frenzy seen in Nigeria, Kenya and South Africa.
Topics: ecommerce in africa
On Wednesday 7th December, the day Ghanaians went into Presidential elections, Adom TV and Peace FM commanded the highest audiences with over 1.2M respondents saying they had watched the Adom TV station at 20:30 hrs and 910,000 respondents saying they had listened ot Peace FM at 6-8am Ghanaian time.
Unlike other mostly western countries, where black Friday is characterized by long lines of people braving cold days and nights outside major shopping malls, in Kenya, black Friday is simply a period of days. The experience is also mostly online where a handful of sites participate with almost zero walk-in stores taking part. Normal retail prices are hugely slashed and everyone’s online bliss lands on every ad banner that will redirect them to a mecca of sites whose items are within the pocket reach of the middle to low class earners.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.
According to a recent GeoPoll flash survey conducted among Kenyan residents on safety using Public Transport Vehicles (Matatus), a vast majority of those who commute using Matatus have experienced harassment in form of insults. The number of commuters who reported to have been physically violated by Matatu crew was at 41% with a majority saying they have never been victims of physical violence. According to the survey, many of these cases go unreported as most Kenyans do not think anything will change once they report.
86% of Kenyans say they have been keen on the ongoing campaign between Republican hopeful Donald Trump and Hillary Clinton who is running on a Democratic ticket. 82% think that Hillary will clinch the presidency and that this will improve the US relations with Kenya.