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GeoPoll Blog

Ensuring Quality in GeoPoll Research

Posted by Njeri Wangari on April 28, 2017

 


market research  icon.jpgGeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement.

 

 

To the People, By the People

GeoPoll’s Unique Platform Enables Respondents to Speak for Themselves

 

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement. GeoPoll conducts its work by leveraging the mobile phone to remotely interview respondents around the world about their opinions, beliefs, and behaviors. It is essential that this data collection be done in a way that is impartial and independent of the organizations that commission the work.  This means that people around the world are able to share their views, their voice, providing their unfiltered and unvarnished perspective without intermediaries.

When multiple clients are interested in syndicating one dataset, GeoPoll develops a product with specifications that are agreed upon by all parties. For example, GeoPoll's flagship product, Kantar GeoPoll Media Measurement (KGMM) is a joint collaboration by Kantar and GeoPoll to develop audience measurement statistics that can be used by anyone in the industry who subscribes to the service, whether they are a media owner, brand, or agency. GeoPoll is solely responsible for designing the methodology, validating, and releasing the results. GeoPoll respondents are randomly selected to join our panels and provide their direct voice about their views and preferences. On an annual basis, GeoPoll conducts establishment surveys to confirm the top stations in each country to track and performs other routine methodology improvements. GeoPoll station lists and methodology are fixed and non-negotiable. They are then set in the GeoPoll Technical Methodology Report which is available upon request by the industry.

In order to continue the growth and development of the media sector, KGMM provides critical audience measurement data that can be used by broadcasters, agencies, and brands to estimate the audiences they are achieving and the success of their efforts. This requires that companies subscribe to KGMM in order to be able to gain access. GeoPoll has a standard rate card that is available for any client interested in purchasing access to the data from the Kantar GeoPoll Media Measurement system.

About GeoPoll

GeoPoll is the world's largest real-time mobile survey platform, reaching a growing network of more than 320 million users in 30 countries worldwide on a deeply granular level and at unprecedented scale. Through a multimodal platform powered by text, voice and web-based communications—GeoPoll enables organizations to gather quick, accurate and in-depth insights on anything from consumer preferences to social and development concerns.

 

Topics: KGMM, Kantar GeoPoll Media Measurement, GeoPoll Research Methodology, market Research,