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GeoPoll Blog

Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East

Posted by Njeri Wangari on February 6, 2018


Mediawebsite.pngWith the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets in their advertising expenditure, distributing their ad spend across a variety of channels and timeslots to ensure that their target market is adequately reached with advertising. This should not be happening in a digital age.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Posted by Njeri Wangari on November 7, 2017


Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July - September).

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

GeoPoll Releases African Media Ratings for Quarter Two 2017

Posted by Njeri Wangari on July 31, 2017

As Kenyans prepare to go into a general election in a weeks time, a recent survey by GeoPoll and Portland indicates that mainstream media is still the most trusted source of news and information on election news with TV and Radio leading. GeoPoll continues to provide overnight media ratings for  Radio and TV which continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for the second quarter of 2017. 

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, quarter 2 media ratings

GeoPoll Releases Pan African & Afghanistan Media Ratings for 1st Quarter 2017

Posted by Njeri Wangari on April 27, 2017

  The GeoPoll media measurement service launched in 2 more countries at the beginning of Quarter 1 2017.  We are excited to announce that we now have overnight data on media rankings in Ethiopia and Afghanistan. As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 7 African Countries for the first quarter of 2017. 

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa

GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016

Posted by Njeri Wangari on January 18, 2017

   As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM

GeoPoll Releases Pan African Media Ratings for 3rd Quarter

Posted by Njeri Wangari on November 16, 2016

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM

TV and Radio Audience Statistics in Ghana, Q3 2016

Posted by Kodjo Botchway on October 27, 2016

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for Q3 2016. We examined both ratings and share for the top stations in Ghana. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 22:00.

To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

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Topics: TV, Ghana, radio

TV and Radio Ratings for the Democratic Republic of Congo

Posted by Eva Wanjiru on July 13, 2016

As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in the Democratic Republic of Congo for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

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Topics: TV, Media

Mozambique Media Measurement, Q1 2016

Posted by John Muthee on July 6, 2016

As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Mozambique for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

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Topics: TV, Media, Mozambique

TV and Radio Audience Statistics in Ghana, Q1 2016

Posted by Kodjo Botchway on June 28, 2016

As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Ghana for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

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Topics: TV, Ghana, radio

  

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