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GeoPoll Blog

Why SMS Surveys are Still King in Africa

Posted by Njeri Wangari on March 29, 2018

In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand the environments they are operating in. Gone are the days when market research was defined by a printed questionnaire. The pen and paper mode of data collection, often in a face to face interaction between a researcher and a respondent, worked at a time when there were no easier, faster and more effective alternatives to collect data from Africa.

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Topics: SMS Surveys, Surveys in Africa


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