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GeoPoll Blog

Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East

Posted by Njeri Wangari on February 6, 2018


Mediawebsite.pngWith the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets in their advertising expenditure, distributing their ad spend across a variety of channels and timeslots to ensure that their target market is adequately reached with advertising. This should not be happening in a digital age.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Posted by Njeri Wangari on November 7, 2017


Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July - September).

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

  

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