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GeoPoll Blog

Out of Home Media Takes a Stand at #PAMRO2017

Posted by Njeri Wangari on September 8, 2017

 As media fragmentation becomes more prevalent than ever, it’s changing the way audiences consume both media and brand messages. Data has become the oil for consumer marketing.
So, how do media researchers adapt to this changing nature of media and consumer trends? Could the billboard poster, whether static or digital be the most effective and impactful medium to reach the masses or the new nich markets?

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Topics: Out Of Home Media, OOH, Outdoor Advertising, PAMRO 2017


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