As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in the Democratic Republic of Congo for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.
As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Mozambique for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.
Kantar-GeoPoll Media Measurement collects daily data on ratings, audience size and share, and more for TV and radio stations across 8 countries in Africa. This data minimizes the risks brands and agencies make when deciding how to reach their target audiences by giving them accurate, up-to-date data. In Kenya, here are the trends we saw for radio and TV consumption in Q1 2016, from January 1st to March 31st. To subscribe to our full dataset or access custom media data, contact us.
GeoPoll’s Media Measurement Service provides unprecedented real-time data on TV and Radio ratings, audience share, and audience size in emerging markets. This data includes when and what individuals listened to and watched, with results delivered overnight. In addition to ratings data, this service includes media planning and post campaign evaluation tools which can be used by advertisers to plan and assess their ad spend. For this case study, we used GeoPoll’s media planning tool, which pulls from our daily media measurement data, to plan an ad spend for a leading Fast Moving Consumer Goods (FMCG) brand.
GeoPoll is excited to announce that our Media Measurement Service has now launched in Rwanda, and is currently collecting daily data on TV, radio, and print audience measurement. GeoPoll's Media Measurement Service is already running in five other African countries: Kenya, Ghana, Uganda, Tanzania, and Nigeria. GeoPoll is the largest provider of daily share, audience size, and ratings data in Africa, and with the addition of Rwanda, GeoPoll's Media Measurement Service covers over 370 million Africans.
GeoPoll's Media Measurement Service now includes daily measurement for print outlets, and we're excited to share some of our findings on Kenya's print media. GeoPoll measures newspaper and magazine audience size and share daily, and data can be filtered by demographics including age, sex, and location.
We found that across the board Daily Nation and Standard are the top newspapers by audience size and share, beating the competition by a large margin. In the past 30 days, Daily Nation had an average readership of approximately 4,379,400 per day, and Standard had an average of 2,223,500 per day. This means nationwide, Daily Nation has a 40% share while Standard has a 20% share. Lower down, Taifa Leo has a 10% share, and People Daily has an 8% share.
When we examine share by different age groups and genders, we see a more diverse picture of newspaper readership. Interestingly, young people (ages 15-24) are less devoted to Daily Nation and Standard; while these two newspapers still have the most share, 32% and 19% respectively, they also read other newspapers including Taifa Leo, with a 12% share, sports publication Mwanaspoti, 10% share, and The Nairobian, part of the Standard Group, 10% share.