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GeoPoll Blog

Conducting Research in Emerging Markets

Posted by Roxana Elliott on April 3, 2018

Accurate, up-to-date data on market trends, goods prices, and population statistics is vital for both commercial entities and governmental organizations to make more informed decisions, but in many areas of the world this data is extremely hard to come by. Emerging markets in Africa, Asia, and Latin America often lack basic data on development indicators, and this can hinder their growth. Likewise, brands are often hesitant to invest into a new market without an indication of their potential success, which is difficult to assess without data.

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Topics: Market Research

How Market Research Can Innovate with Integrity in 2018

Posted by Max Richman on March 30, 2018

Doing rapid, cost-effective, and high-quality market research across multiple countries has never been easy, but as businesses become increasingly global, gathering actionable data from all over the world has become more important. The challenging variety of languages, infrastructure, and local knowledge keep researchers busy, and the reality is that much of conventional market research is now living in the shadow of digital platforms that measure as they engage with online users (like Google, Facebook, and Amazon).  What can the market research community learn from these platform companies and how can market research use these learnings to continue to innovate in their own field?

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Topics: Market Research

Ensuring Quality in GeoPoll Research

Posted by Njeri Wangari on April 28, 2017


GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement.

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Topics: KGMM, Kantar GeoPoll Media Measurement, GeoPoll Research Methodology, Market Research


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