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GeoPoll Blog

Spending Habits and Perceptions of the Economy in Kenya, Nigeria, and South Africa

Posted by Roxana Elliott on February 3, 2016

This week, the Corporate Council on Africa is hosting the biannual US-Africa Business Summit in Addis Ababa, Ethiopia. This summit is bringing together global corporations, governments, and NGOs to discuss everything from Africa’s economic growth to global health and agribusiness. GeoPoll’s President, Steve Gutterman, moderated a session on the growth of Fast Moving Consumer Goods (FMCGs) in Africa, and as part of this session GeoPoll conducted a survey in Kenya, Nigeria, and South Africa. GeoPoll was looking to get information directly from consumers about how trading policies, company investments into Africa, and the state of the economy in each country has impacted their spending habits. In 2014 we conducted a similar survey in Kenya and Nigeria, and have included some of the 2014 results below for comparison.

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Topics: Emerging Markets


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