Since 2011 GeoPoll has been conducting mobile surveys in emerging markets on topics ranging from food security to mobile phone usage: in 2015 alone we sent over 90 million surveys to our 200 million+ users in Africa and Asia. We're excited to announce the newest product in the GeoPoll lineup, which will make conducting research in Africa even easier for anyone, from university students to NGOs and commercial organizations who need data from Africa quickly. GeoPoll On Demand is an online portal that allows you to select a sample, write survey questions, and get data back in just one day. Keep reading to find out more about GeoPoll On Demand and how you can utilize it for your research in Africa.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for Q2 April 1st – June 30th. We examined both tv ratings* and share** for the top stations in Tanzania. The below chart shows the average ratings for the top 10 stations during prime time from 19:00 (7pm) to 22:00.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Kenya for Q2, April 1st – June 30th. We examined both ratings* and share** for the top stations in Kenya. The below chart shows the average ratings for the top stations in Kenya during prime time, from 19:00 (7pm) to 22:00.
The Ebola crisis in West Africa has brought together aid organizations, governments and private companies from all over the world, which are donating resources and expertise to fight the spread of the disease. And although the outbreak is not yet over, progress is being made.
GeoPoll is excited to announce that our Media Measurement Service has now launched in Rwanda, and is currently collecting daily data on TV, radio, and print audience measurement. GeoPoll's Media Measurement Service is already running in five other African countries: Kenya, Ghana, Uganda, Tanzania, and Nigeria. GeoPoll is the largest provider of daily share, audience size, and ratings data in Africa, and with the addition of Rwanda, GeoPoll's Media Measurement Service covers over 370 million Africans.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for the first quarter of 2015, from January 1 - March 31. We examined both ratings* and share** for the top stations in Uganda. The below chart shows the average ratings for the top 5 channels in Uganda during peak viewership time.
Last week was the Mobile World Congress, an annual conference that brings all of the big Mobile Network Operators, device makers, and technology companies together to reveal new products and discuss the future of mobile. At MWC 2015 there were plenty of high-tech offerings on display, including virtual reality systems, wearables, and new smartphones from makers including Samsung and Microsoft. But one topic that stands out from the crowd is the simpler, cheaper phones being marketed to emerging markets, and how to increase mobile connectivity in places like Africa and South America. Mark Zuckerberg was the keynote speaker, and discussed how his organization Internet.org is working to increase internet access by providing free access to basic internet services in countries including Ghana, Kenya, and Tanzania.
For the past month, African football teams have been playing in the African Cup of Nations, the equivalent of the World Cup for the African continent. The final game was Sunday February 8th, between Ghana and Cote D'Ivoire. It was a dramatic match, with Cote D'Ivoire winning 9-8 in a penalty shootout following a scoreless game. Through GeoPoll's Media Measurement Service we examined the viewership numbers for the final match, finding that nearly 3.7 million Ghanaians tuned into the event.
GeoPoll, the world’s largest real-time mobile survey platform, is announcing a strategic partnership with Control Union, global leader in agricultural certifications, food safety, and sustainability. Partnering allows Control Union to tap into GeoPoll’s multimodal mobile platform and database of 200 million users, giving them access the fastest and most cost effective data collection method available in emerging markets.
Together, GeoPoll and Control Union will utilize mobile surveys to engage and educate smallholder farmers in emerging economies in Africa and Asia, with the goal of reaching 1 million farmers by 2020 via SMS and voice messaging. The partnership will allow commercial organizations such as global brands, exporters, and suppliers, as well as governments and non-profits to ensure social compliance in key value chains and to empower farmers to gain greater access to markets, ultimately adding value for both farmers and consumers.
We've had an exciting year here at GeoPoll, partnering with organizations like the World Food Programme, the One Campaign, and USAID. We also launched our first subscription product, which produces daily media measurement data in Ghana, Kenya, Tanzania, and Uganda, allowing broadcasters and advertisers in those countries to see daily ratings and audience size numbers for the first time. Using the power and widespread connection of the mobile phone, we have reached everyone from TV viewers in Nairobi, Kenya, to those living in Ebola-affected areas of Sierra Leone, Guinea, and Liberia.
GeoPoll has an exciting year planned in 2015, and we can't wait to share some of our new projects with you. For now, catch up on some of our favorite studies of 2014, and read about all of GeoPoll's mobile surveys on our blog.