TechChange’s “Mobiles for International Development” online professional development course featured GeoPoll this month. In a live lecture and demo session titled “New Approaches to Mobile Surveys & Polling,” GeoPoll discussed how mobile phones can be utilized for data collection and targeted information delivery regarding beneficiaries on donor-funded international development projects.
GeoPoll's flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in 2014, been in compliance with regional and international market research standards. KGMM is the leading provider of overnight media ratings in Africa and is currently available in Kenya, Uganda, Nigeria,Tanzania, Ghana, Ethiopia, Cameroon, Mozambique, DRC, Rwanda, Cote D’Ivore and Liberia.
As media fragmentation becomes more prevalent than ever, it’s changing the way audiences consume both media and brand messages. Data has become the oil for consumer marketing.
So, how do media researchers adapt to this changing nature of media and consumer trends? Could the billboard poster, whether static or digital be the most effective and impactful medium to reach the masses or the new nich markets?
In July 2017, GeoPoll implemented a targeted survey in order to understand the impact of a series of interactive rural radio programs produced by Farm Radio International (FRI). The survey was conducted in the Bushenyi and Kasese districts of Uganda and sought to gain insight about best practices for banana cultivation. Listeners and non-listeners in the population were assessed, and the survey measured any differences in behavior change between them.
What’s the role of data and information in today's business world?
The term big data has in recent times become a buzz word in describing large volumes of data. However, it’s not the amount of data that’s important, it’s how businesses are able to draw insights from it for the purpose of continuity and edge.
We’re in a digital age and data is being generated everywhere around us. Businesses, whether big or small, have to be specific about the insights drawn from their data basing it on their field, what they need in order to have an edge over their competition, and how best to ensure continuity of their business.
The 18th PAMRO All Africa Media Research Conference will take place in Cape Town, South Africa from 27 – 30 August 2017. We are proud to sponsor this year's edition once again. The annual conference which brings together media researchers, media buyers, ad agencies, creative, digital, media planning, media sales, public relations and content producers together for a 3 day event, will be an opportunity for African Media stakeholders to engage and interract on the media landscape in Africa.
In March 2017, GeoPoll partnered with Reporters Without Borders and the Media Foundation for West Africa (MFWA) for a research project on media ownership in Ghana.
The report which was launched in Accra, Ghana on 25th July 2017 titled ‘Media Ownership Monitor’, is based on extensive research that maps out the current ownership status of media in the country as well as focus on the legal framework that regulates the media space in Ghana.
In June 2017, GeoPoll conducted a pilot utilizing short-message service (SMS) and computer-assisted telephone interviewing (CATI) data collection to locate and recruit potential employers in Kenya. The activity supports the USAID Kenya Youth Employment and Skills Program (K-YES) in identifying employment opportunities for project beneficiaries. Through SMS data collection, GeoPoll solved a problem that K-YES had encountered in recruiting employers through other methods: employers would fill positions within weeks of a position becoming available, so by the time the project was able to connect with potential employers, positions had already been filled
As Kenyans prepare to go into a general election in a weeks time, a recent survey by GeoPoll and Portland indicates that mainstream media is still the most trusted source of news and information on election news with TV and Radio leading. GeoPoll continues to provide overnight media ratings for Radio and TV which continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for the second quarter of 2017.
On 24th July 2017, seven television stations in Kenya showed a live broadcast of the 2017 Kenyan Presidential debate. Approximately 9.6 Million viewers countrywide were tuned in according to GeoPoll.
The viewership numbers captured through GeoPoll’s Media Measurement service less than 2 weeks to Kenya’s general elections give some interesting insights on viewership of the debate which was broadcast from 1700 to 2130hrs local time.