On 30th January 2018, four Kenyan TV channels were taken off air following a government enforced directive. KTN News, NTV, Citizen TV and Inooro TV, which usually command over 50% of total TV viewership, were switched off due to their coverage of a controversial event by the opposition party leader Raila Odinga. NTV & KTN News were switched back on after 7 days, on February 5th, while Citizen TV & Inooro TV remained switched off until February 8th.
Since 2011 GeoPoll has been conducting mobile surveys in emerging markets on topics ranging from food security to mobile phone usage: in 2015 alone we sent over 90 million surveys to our 200 million+ users in Africa and Asia. We're excited to announce the newest product in the GeoPoll lineup, which will make conducting research in Africa even easier for anyone, from university students to NGOs and commercial organizations who need data from Africa quickly. GeoPoll On Demand is an online portal that allows you to select a sample, write survey questions, and get data back in just one day. Keep reading to find out more about GeoPoll On Demand and how you can utilize it for your research in Africa.
This week, the Corporate Council on Africa is hosting the biannual US-Africa Business Summit in Addis Ababa, Ethiopia. This summit is bringing together global corporations, governments, and NGOs to discuss everything from Africa’s economic growth to global health and agribusiness. GeoPoll’s President, Steve Gutterman, moderated a session on the growth of Fast Moving Consumer Goods (FMCGs) in Africa, and as part of this session GeoPoll conducted a survey in Kenya, Nigeria, and South Africa. GeoPoll was looking to get information directly from consumers about how trading policies, company investments into Africa, and the state of the economy in each country has impacted their spending habits. In 2014 we conducted a similar survey in Kenya and Nigeria, and have included some of the 2014 results below for comparison.
Topics: Emerging Markets
GeoPoll has had an extremely busy year: we partnered with TNS and Kantar Media, continued to run daily media measurement surveys, worked on multiple projects to assess the impacts of Ebola in West Africa, and sent over 90 million surveys to our users in countries throughout Africa and Asia.
Topics: mobile survey
Using the daily data collected through Kantar GeoPoll Media Measurement, GeoPoll analyzed the top radio stations in Rwanda from May 1st – July 31st. We examined both ratings* and share** for the top stations in Rwanda. The below chart shows the average ratings for the top 10 channels during the day from 06:00 to 22:00.
Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top radio stations in Uganda for the past three months from May 1st – July 31st. We examined both ratings* and share** for the top stations in Uganda. The below chart shows the average ratings for the top channels during the day from 06:00 to 22:00 (6am to 10pm).
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for the first quarter of 2015, from January 1st - March 31st. GeoPoll's data includes both ratings* and share** for all TV stations in Ghana, and this report will focus on channel share for the top stations. In March, Ghana TV stations went through a transition as JoyTV and CineAfrik were discontinued and merged into two new channels, Joy Prime and Joy News. Joy Sports was also discontinued on March 4th, and their content was incorporated into AdomTV and Joy News from March 5th onward.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for the first quarter of 2015, from January 1st - March 31st. We examined both ratings* and share** for the top stations in Tanzania. The below chart shows the average ratings for the top 5 channels during peak viewership, from 7:00pm to 9:30pm.
GeoPoll is excited to announce that our Media Measurement Service has now launched in Rwanda, and is currently collecting daily data on TV, radio, and print audience measurement. GeoPoll's Media Measurement Service is already running in five other African countries: Kenya, Ghana, Uganda, Tanzania, and Nigeria. GeoPoll is the largest provider of daily share, audience size, and ratings data in Africa, and with the addition of Rwanda, GeoPoll's Media Measurement Service covers over 370 million Africans.