Doing rapid, cost-effective, and high-quality market research across multiple countries has never been easy, but as businesses become increasingly global, gathering actionable data from all over the world has become more important. The challenging variety of languages, infrastructure, and local knowledge keep researchers busy, and the reality is that much of conventional market research is now living in the shadow of digital platforms that measure as they engage with online users (like Google, Facebook, and Amazon). What can the market research community learn from these platform companies and how can market research use these learnings to continue to innovate in their own field?
DC is full of great opportunities to meet like-minded professionals. The Data Community DC (DC2), in particular, hosts a variety of enlightening meetups for data professionals. A couple of weeks ago, I was invited to give an eight-minute lightning talk organized by Data Science DC. Myself and six other data scientists presented various tools, techniques, and methods to an audience at the George Washington University.
From February 11 to 13, GeoPoll chief Data Scientist Max Richman attended the 2014 O'Reilly Strata conference in Santa Clara, California. On Wednesday, he gave his talk about lessons learned at GeoPoll sending millions of surveys around the world. He also held office hours on Thursday to follow-up on interest from his talk. Below are some reflections on the conference.