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GeoPoll Blog

Matt Angus-Hammond

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How to Improve Advertising Return on Investment (ROI)

Posted by Matt Angus-Hammond on June 22, 2015

GeoPoll’s Media Measurement Service provides unprecedented real-time data on TV and Radio ratings, audience share, and audience size in emerging markets. This data includes when and what individuals listened to and watched, with results delivered overnight.  In addition to ratings data, this service includes media planning and post campaign evaluation tools which can be used by advertisers to plan and assess their ad spend. For this case study, we used GeoPoll’s media planning tool, which pulls from our daily media measurement data, to plan an ad spend for a leading Fast Moving Consumer Goods (FMCG) brand.

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Topics: Media


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