Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for Q2 April 1st – June 30th. We examined both tv ratings* and share** for the top stations in Tanzania. The below chart shows the average ratings for the top 10 stations during prime time from 19:00 (7pm) to 22:00.
The below chart shows the average ratings for the top 10 radio stations during the day, from 6:00 to 22:00.
Nigeria boasts numerous radio stations that are organized by state and ultimately the high rating for “other” in the above chart points to fragmented listenership across the country. During the morning hours, Splash FM gets higher ratings between 08:00-10:00. Bond FM listeners also appear to be tuned more in the morning period. Wazobia, on the other hands gets higher ratings during the evening hours.
GeoPoll also examined average share over the entire period from February 1st - April 30th. GeoPoll found that Ray Power and Wazobia FM together get ¼ of the share. Brilla FM, Cool FM and Radio Lagos closely compete for share, all getting between 5.45% and 6.81% of the total audience listening to radio at that time. Full results are below:
The below chart shows the average ratings for the top 10 radio stations during the day, from 6am to 10pm.
As displayed in this chart, the 3 top stations are Swahili stations led by Citizen Radio which has a sustained rating throughout the day. Jambo Radio has its highest ratings between 6 a.m. and 10 a.m, with a high average rating of 6.90 between 6 and 8 am. Citizen Radio also faces competition from “other” stations in the morning hours, which includes local stations and less popular national stations.