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GeoPoll Blog

TV and Radio Ratings in Tanzania, Q1 2016

Posted by Athman Sungura on June 21, 2016

As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Tanzania, popular viewing times, and more for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

Top TV Stations 

In Q1 2016 the top rated stations in Tanzania remained consistent from Q4: ITV, Clouds, and East Africa TV had the highest ratings.  ITV solidified its reach nationally by growing its audience from an average rating of 2.9 in Q4 to 3.5 in Q1, while Clouds and East Africa TV both went down in ratings points, from 3.1 to 3 and 2.6 to 2.3 respectively. Star TV pulled slightly ahead of Channel 10's ratings in Q1 2016. Despite the growth in ratings points, ITV went slightly down in terms of audience share, the percentage of those watching TV who are tuned into a specific channel. Average ratings from Q1 2016 can be seen below: 

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Topics: TV, radio, Uganda

Top TV and Radio Stations in Uganda, Q1 2016

Posted by Ezra Monari on June 13, 2016

As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Uganda, popular viewing times, and more for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

Top TV Stations 

NTV was the top TV station in Uganda in Q1 2016, with an average rating of 5.6. This is slightly lower than their average rating of 6.0 in Q4 2015. Bukedde remained the number 2 station, and improved upon their rating from Q4 2015 by 0.1. NBS stayed in the top 3 but also went down in ratings, from 2.3 in Q4 2015 to 1.9 in Q1 2016. UBC, Urban, Bukkede1, and WBS are also top stations nationally.  You can see the full comparison of ratings from Q4 2015 and Q1 2016 in the chart below:



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Topics: TV, radio, Uganda

Top TV Stations in Uganda, July - September

Posted by Nelson Gumoyesige on October 23, 2015

Kantar-GeoPoll Media Measurement (KGMM) collects overnight data on audience size, ratings, and share for TV and radio, 365 days a year. KGMM uses a 4-hour recall mobile survey methodology to produce the most accurate diary data available in many African countries.  This report includes KGMM data for the top TV stations in Uganda over a 3-month period, from July 1 - September 30, 2015.  You can view more KGMM audience measurement data and filter it by location and demographics by registering for an account here.

Below is a chart showing the top 10 stations in Uganda by audience share. As in the last quarter, NTV is the clear leader in audience share, followed by Bukkede, which dropped in share by 5%.  UBC and NBS, which were ranked third and fourth respectively last quarter, have switched positions with NBS overtaking UBC, although the two stations remain very close in audience share. 

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Topics: TV, Uganda

Top Radio Stations in Uganda, May-July

Posted by Roxana Elliott on September 4, 2015

Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top radio stations in Uganda for the past three months from May 1st – July 31st. We examined both ratings* and share** for the top stations in Uganda. The below chart shows the average ratings for the top channels during the day from 06:00 to 22:00 (6am to 10pm).

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Topics: radio, Uganda

Uganda TV Ratings, Q2 2015

Posted by Patricia Githua on July 20, 2015

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for Q2 of 2015, April 1st – June 30th. We examined both TV ratings* and share** for the top stations in Uganda. The below chart shows the average TV ratings in Uganda for the top 10 stations during prime time from 19:00 to 21:30.


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Topics: TV, Uganda