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GeoPoll Blog

Black Friday yet to pick up in Kenya despite growth in e-commerce

Posted by Irene Nyokabi on November 23, 2016

Unlike other mostly western countries, where black Friday is characterized by long lines of people braving cold days and nights outside major shopping malls, in Kenya, black Friday is simply a period of days. The experience is also mostly online where a handful of sites participate with almost zero walk-in stores taking part. Normal retail prices are hugely slashed and everyone’s online bliss lands on every ad banner that will redirect them to a mecca of sites whose items are within the pocket reach of the middle to low class earners.

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Topics: ecommerce in kenya, online shopping kenya, Black Friday, shopping, online shopping,, jumia, rupu, kilimall