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GeoPoll Blog

Leveraging Mobile Surveys to Monitor Labor Rights Violations in Emerging Markets

Posted by Samir Goswami and Max Richman on July 1, 2016

The US Department of Labor has found that 136 goods from 74 countries could be made by forced or child labor.  Workers involved in the production of goods including fish, coffee, and cocoa are often the subject of poor working conditions and human rights violations, but because of the complexity of global supply chains in many cases these violations go unreported. Large corporations that ultimately sell those goods are so far removed from those involved in farming raw materials or packaging goods that it is difficult to track what is going on at the worker or community level: while there are some risk-management databases that gather this information, much information is sourced from legal filings or news reports, and violations could be going on for months or years before they are uncovered.

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Topics: mobile survey, supply chains

GeoPoll On Demand: Collect Fast, Custom Data from Africa

Posted by Roxana Elliott on April 11, 2016

Since 2011 GeoPoll has been conducting mobile surveys in emerging markets on topics ranging from food security to mobile phone usage: in 2015 alone we sent over 90 million surveys to our 200 million+ users in Africa and Asia.  We're excited to announce the newest product in the GeoPoll lineup, which will make conducting research in Africa even easier for anyone, from university students to NGOs and commercial organizations who need data from Africa quickly. GeoPoll On Demand is an online portal that allows you to select a sample, write survey questions, and get data back in just one day.  Keep reading to find out more about GeoPoll On Demand and how you can utilize it for your research in Africa. 

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Topics: Africa, mobile survey

GeoPoll's Top Five of 2015

Posted by Roxana Elliott on December 22, 2015

GeoPoll has had an extremely busy year: we partnered with TNS and Kantar Media, continued to run daily media measurement surveys, worked on multiple projects to assess the impacts of Ebola in West Africa, and sent over 90 million surveys to our users in countries throughout Africa and Asia.   

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Topics: mobile survey

GeoPoll's Top Five of 2014

Posted by Roxana Elliott on December 30, 2014

We've had an exciting year here at GeoPoll, partnering with organizations like the World Food Programme, the One Campaign, and USAID. We also launched our first subscription product, which produces daily media measurement data in Ghana, Kenya, Tanzania, and Uganda, allowing broadcasters and advertisers in those countries to see daily ratings and audience size numbers for the first time. Using the power and widespread connection of the mobile phone, we have reached everyone from TV viewers in Nairobi, Kenya, to those living in Ebola-affected areas of Sierra Leone, Guinea, and Liberia.

GeoPoll has an exciting year planned in 2015, and we can't wait to share some of our new projects with you. For now, catch up on some of our favorite studies of 2014, and read about all of GeoPoll's mobile surveys on our blog.

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Topics: Africa, mobile survey

World Cup: Ghana tunes out after loss, Brazil remains popular

Posted by Roxana Elliott on July 1, 2014

We are now well into the Round of 16 of the World Cup, and are still seeing high levels of interest in the games from the 5 African countries included in GeoPoll's Audience Measurement service, which measures daily TV viewership through mobile surveys. Last Thursday, Ghana played against Portugal in a last-ditch effort to make it to the next round, but lost 2-1 to Portugal, and both teams failed to make it past the so-called "Group of Death". 

3 million Ghanaian viewers tuned in to see their loss on Thursday, down from the 3.7 million who watched the crucial Ghana-Germany game. Since then, viewership of World Cup matches in Ghana has gone down, although audience size during World Cup games remains higher than average. So far, at most 2.1 million have tuned in to the Round of 16 games in Ghana.  Below you can see Ghanaian viewership over time.  As demonstrated, Ghana viewership has gone down as the World Cup has progressed, with notable exceptions during Ghana's own matches. 

We have also measured viewership across Ghana, Kenya, Nigeria, Uganda, and Tanzania, and over the past few days of play found that the Nigeria-France and Brazil-Chile games have been most popular. 23.7 million adults across the 5 countries watched Nigeria lose to France, and even more watched the Brazil-Chile game on Saturday: 24.9 million tuned in to that match.  On Sunday, the most popular match was Netherlands-Mexico, which drew 20.1 million.  We will release more in-depth insights on the most popular teams and matches in the next few days, and make sure to keep following us on twitter @GeoPoll for daily viewership updates! 

To get daily access to this data, sign up for a trial of our Audience Measurement Service:

Subscribe to Kantar-GeoPoll Media Measurement

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Topics: Africa, mobile survey, World Cup

Predicted World Cup Winners Change Over Time

Posted by Roxana Elliott on June 27, 2014

Last week we shared the World Cup predictions from 10 African nations: Benin, Democratic Republic of Congo, Ghana, Kenya, Niger, Nigeria, Rwanda, South Africa, Tanzania, and Uganda, and found that 36% of respondents thought Brazil would win, followed by Germany at 11%.  After collecting data for two weeks now, some interesting trends have emerged. 

As shown in the chart below, two teams have begun to stand out from the crowd in terms of their perceived chances of winning the World Cup. From the beginning, our survey respondents across Africa thought Brazil was likely to win, but as demonstrated below, Germany also became a popular answer after they won their game against Portugal decisively on the 16th of June: on the 17th, many more respondents chose Germany as their tournament winner.  Respondents lost some confidence in Brazil after their 0-0 tie with Mexico on the 17th, but regained it after their 4-1 win against Cameroon.

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Topics: Africa, mobile survey, World Cup

Ghana vs. Germany Game Gets High Viewership

Posted by Roxana Elliott on June 24, 2014

The Group Round of the World Cup ends this Thursday June 26th, and tensions are high as teams vie for places in the upcoming Round of 16. As we revealed earlier, the first game Ghana played, which aired at 10pm local time, did not have as high a viewership as some other games in Ghana. However, this weekend Ghana played Germany, a crucial game for them after their loss to the US, and the viewership numbers show a much different story.

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Topics: Africa, mobile survey, World Cup

Increasing Access to Loans in Nigeria: A USAID/GeoPoll Case Study

Posted by Roxana Elliott on June 12, 2014


Entrepreneurs across the globe are constantly coming up with new ideas, businesses, and inventions that can help both them and their communities. In emerging markets new businesses are particularly important as they provide needed services, create jobs, and add to the local economy.  The creation of viable businesses should be encouraged, but due to a lack of credit and collateral it is often these businesses that find it the hardest to get off the ground.  Banks in emerging markets are wary of giving out loans that could be considered risky, which can slow down businesses and consequently economic growth in a region. 

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Topics: Africa, mobile survey, development

Top TV Channels in Ghana, Kenya, Tanzania

Posted by Roxana Elliott on June 6, 2014

Last month we published the top ten channels in Ghana, compiled from the data included in our new Audience Measurement Service. In May, we collected ratings from more countries, and as our Audience Measurement Service expands we will continue to release highlights on TV ratings from African nations including Ghana, Kenya, Tanzania, Nigeria, Uganda, and more. Each month we will share some insights we've found, whether it be the top ten channels of the past month or week, or a more detailed look into one channel or one day of television viewership. Next week we will be releasing World Cup viewership numbers from several African Nations, including Ghana and Nigeria, who have teams playing in the World Cup. We expect to have some interesting findings on TV viewership in Africa over the next few weeks, so keep checking here for updates!

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Topics: Africa, mobile survey, TV, Tanzania, Kenya, Ghana

Mobile Phones and Financial Inclusion in Three African Markets

Posted by Roxana Elliott on March 14, 2014

In the US we have recently begun to see a new slew of mobile-based applications pop up, those that claim to help control spending, deposit checks virtually, even replace traditional bank accounts. The idea of getting rid of your brick-and-mortar bank may seem revolutionary here, but even more astonishing is that in countries such as Kenya and Ghana, citizens are already using their mobile phones for banking services, even without access to well-developed smartphone apps. 

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Topics: Africa, mobile survey, mobile money

  

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