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GeoPoll Blog

GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016

Posted by Njeri Wangari on January 18, 2017

   As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM

GeoPoll Presents Media Measurement Data at the Liberia Media Market Forum

Posted by Njeri Wangari on January 3, 2017

Each month,GeoPoll conducts a 2,800 respondent media measurement survey in Liberia for the USAID Liberia Media Development (LMD) Program. LMD’s goal is to enable, equip, and empower local media to access the tools and knowledge to increase their sustainability and improve their professional skills and standards. A lack of accurate data on media viewership and listenership exacerbates the financial sustainability of many media outlets because they are unable to use audience measurements to attract advertisers and investors. By harnessing the power of mobile data collection, GeoPoll provides local media with data and insights never previously understood.

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Topics: Media Measurement, KGMM

GeoPoll Releases Pan African Media Ratings for 3rd Quarter

Posted by Njeri Wangari on November 16, 2016

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM