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GeoPoll Blog

What does it take to dominate the oral health care market in Kenya?

Posted by Njeri Wangari on September 29, 2017

Colgate has, for a long time, defined the toothpaste category in Kenya. The Colgate- Palmolive Company owned brand is a dominant player in the Kenyan oral care- toothpaste market and currently controls over half (59%) of the usage share in the market according to the GeoPoll’s Brand health trackerwhich has been collecting daily usage data on oral care since 2014.

So what is the secret behind Colgate’s continued success and domination of a market that has such formidable players as Aquafresh, Close up and Sensodyne among others?

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Topics: GeoPoll Brand Health Tracker, Oral Health Care in Kenya, Colgate brand, Oral Care Market Research

  

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