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GeoPoll Blog

GeoPoll and Portland launch a Survey Report on Fake News in Kenya

Posted by Njeri Wangari on July 19, 2017

A new study reveals that 90% of Kenyans have seen or heard false news around the 2017 general election, with 87% reporting instances of deliberately false – or fake – news. The Reality of Fake News in Kenya, launched today in Nairobi, is the first-ever study aimed at quantifying the prevalence and impact of false information during an election campaign in Africa. The nationwide survey was led by strategic communications consultancy Portland in collaboration with GeoPoll. 

In Kenya, social media is fundamentally reshaping how citizens communicate and how brands and campaigners get their message across. With some four million Kenyans expected to be voting for the first time in this year’s election, social media will be a key channel.

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Topics: Fake News in Kenya, Fake News Survey report, Portland Communications, 2017 Kenyan Elections

  

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