In Kenya, social media is fundamentally reshaping how citizens communicate and how brands and campaigners get their message across. With some four million Kenyans expected to be voting for the first time in this year’s election, social media will be a key channel.
So just how big a problem is fake news in Kenya and what impact is it having on the way people consume information? This is a question on the minds of communications professionals and political campaigners alike, as well as the media and citizens.
The findings from a joint survey report from GeoPoll and Portland Communications are both surprising and revealing and provide much food for thought for communicators, campaigners and brands looking to cut through and communicate to Kenyans in the digital age.