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GeoPoll Blog

Top TV Stations in Rwanda, April - June 2015

Posted by Patricia Githua on July 22, 2015

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Rwanda for Q2 2015, April 1st – June 30th. We examined both ratings* and share** for the top stations in Rwanda. The below chart shows the average ratings for the top 10 stations during prime time from 19:00 to 21:30.

Rwanda-ratings1

Rwanda TV dominates the Rwandan TV market while TV1 comes in a distant second, experiencing its highest peak between 20:30 to 21:30.  Rwanda TV was for a long time the only TV station in the country and has managed to retain its core audience.  Due to the limited number of TV stations in Rwanda, 60% of the top stations are international stations, including Canal+, France24 and BBC. 

GeoPoll also examined average share over the entire period from April 1st - June 30th. GeoPoll found that on average, 5 out of 10 Rwandese who are currently watching TV are tuned into Rwanda TV. TV 1 and TV 10 come in at 2nd and 3rd, and command a combined share of 24%.  TV 1, which only began airing last year, has gained a considerable share for a relatively new channel. Full results are below:

Rwanda-ratings-2

For more insights from GeoPoll's Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

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*Rating
 is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll's Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

Topics: TV, Rwanda