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Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Nigeria for March 2015. GeoPoll’s data includes both ratings* and share** for all TV stations in Nigeria. When looking at average audience share over the month of March,GeoPoll found thatNTA andAIT are the top TV channels in Nigeria, with 21% and 16% average audience share respectively. Channels TV had 14% audience share in March, followedby Silverbird TV at 7% and Galaxy at 6%. The stations not listed below, including region-specific stations in Nigeria, together accounted for 18% of audience share at the national level. 

 

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GeoPoll also looked at average ratings for each time block in March, finding that NTA’s peak viewership time in March was from 9:00pm – 10:00pm, with a rating of 6.75 at 9:00pm and 6.74 at 9:30pm. AIT’s highest ratings came slightly earlier, with a high rating of 4.68 at 8:00pm. Channels TV also has a daily peak at 8:00pm, with an average rating of 3.38. 
For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 
 
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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

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