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Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top TV stations in Ghana and top TV stations in Nigeria for Q4 2015. We examined both TV ratings* and share** for the top stations in Kenya and Tanzania. To view more detailed data, filter results by demographics, and plan ad spend based on KGMM’s audience measurement data in Africa please contact us.

Nigeria

In Nigeria GeoPoll measures TV consumption in 8 states: Abia, Edo, Enugu, Federal Capital Territory, Kaduna, Lagos, Oyo, and Rivers. The below chart shows the average ratings for the top 10 channels in these states during the day from 6:00 to 22:00.

Q4-ratings.jpg

Nigeria boasts numerous TV stations that are organized by state and ultimately the high rating for “other” in the above chart points to fragmented viewership across the country. AIT and NTA have high ratings throughout the day, and AIT has higher ratings than NTA during most time blocks except 20:00 – 22:00 when NTA takes over. Channels TV and TVC compete for the 3rd throughout most of the day but Silverbird TV takes the 3rd position during prime time, between 18:00 – 20:00.  

GeoPoll also examined average audience share over the entire period from October 1st – December 31st. We find that AIT Lagos and NTA closely compete for share, at an average of 25.6% and 23.4% respectively. Full results are below:

Q4-share.jpg

Ghana

Kantar-GeoPoll Media Measurement covers the entire country of Ghana, and measures ratings, audience size, and audience share of TV, radio, and print outlets. The below chart shows the average ratings in Q4 2015 for the top TV stations during the peak hours.

Q4-2016-Ghana-Ratings.jpg

The above chart shows that TV3 leads in the ratings from 19:00 to 19:30 when it airs its news show “News 360”. UTV has the highest overall ratings throughout prime time, with a strong jump in ratings from 8pm with an average rating of 5.54 at 8:00pm, 5.70 at 8:30 pm, 4.59 at 9:00pm and 4.38 at 9:30pm.  Joy Prime TV has the third-highest ratings for most of the evening, except at 19:00 when GTV has higher ratings.

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GeoPoll also examined average share from October to December 2015. GeoPoll found that UTV had the highest share in Q4, capturing on average 21.7% of the audience. TV3 and Joy Prime rank second and third with 20.5% and 11.3% respectively.  Below are the full rankings:

Q4-2016-Ghana-share.jpg

To use KGMM data to analyze station performance, target audiences, and plan ad spend, contact us about subscribing to our daily data set.  KGMM overnight ratings data is available 24/7 via an interactive dashboard that includes media planning and post-campaign evaluation tools.

 

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

 

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