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GeoPoll Blog

GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016

Posted by Njeri Wangari on January 18, 2017

   tv_radio_icon-2.pngAs Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars.  the GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The 4th Quarter 2016 Report Highlights

Uganda

Capital FM achieves the top spot consistently throughout the day nationally with its highest point being between 6-8AM. NTV consistently takes the leading spot nationally in ratings during peak hours with its highest ratings being at 9PM with an average of 7.97.  View the Full Report

Kenya
Radio Citizen maintains the top spot with its share of 15.1% of all listeners followed by Radio Maisha with a share of 11.3%. Citizen TV leads with the highest share of 31.9% of viewers followed by KTN at 10.8% then NTV at 8.3% nationally. KTN News is fourth in share with an average of 8.0%. View the Full Report

Nigeria
Wazobia FM is the leading radio station in ratings throughout the day nationally. Its highest ratings are between 4-6PM with an average of 2.97. Channels TV achieves the highest share with an average of 15.3% of all viewers nationallyView the Report

Tanzania
Clouds consistently takes the lead in ratings nationally throughout the day with its highest ratings being between 2-4PM with an average of 7.80. There is a stiff competition amongst the TV stations in Tanzania during peak hours. However, between 8:00-9:00, ITV takes a dramatic lead in ratings nationally.  View the Full Report

Ghana
Peace FM takes the lead in shares with an average of 9.7% followed by Adom FM with a share of 9.0%. There is a stiff competition amongst the other radio stations at a national level. There is stiff competition among UTV, Adom TV and TV3 during the peak hours. UTV emerges to get the highest ratings nationally between 8-9.30PM with its highest ratings being at 8.30PM with an average of 6.42  View the Full Report

About GeoPoll's Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM