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GeoPoll Blog

GeoPoll Releases Pan African Media Ratings for 3rd Quarter

Posted by Njeri Wangari on November 16, 2016

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Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars. Our overnight media ratings deliver daily insights on audience measurement data for TV, Radio and print.

The Report Highlights

Mozambique
Rm Antena Nac Achieved the top spot with an average of 13.0% of all listeners, followed by Miramar with an average of 7.3%. Miramar has the highest rating nationally during peak hours between 9PM-10PM.  View the Full Report

Democratic Republic of Congo
Radio Okapi is still the leading Radio Station in Democratic Republic of Congo. Radio Okapi achieves the highest share nationally with an average of 36.0%. RTNC is the leading TV station Democratic Republic of Congo averaging 27.6% of viewers followed by Canal+ averaging 23.6%. View the Full Report

Rwanda
Radio Rwanda has the top spot, averaging 32.0% of all listeners followed by Kiss FM with an average share of 8.1%. Rwanda TV achieves the highest share with an average of 35.7% followed with a great difference by TV1 with an average share of 14.8%.  View the Full Report

Uganda
Capital FM takes a consistent lead in the ratings nationally with its highest rating being between 6-8AM with an average of 3.66. NTV Uganda leads in ratings nationally with the highest ratings being at 9PM with an average of 8.41 followed by at 7PM with an average of 7.95. View the Full Report

Kenya
Citizen Radio has the top spot, averaging 15.4% of all listeners. Citizen TV is the most watched averaging 33.5% of viewers followed by KTN at 11.2%. View the Full Report

Nigeria
Wazobia FM takes the lead in ratings at the national level averaging 9.0% of all listeners followed by Ray Power FM with an average of 6.9%. AIT achieves the highest share with an average of 13.9% of all the listeners nationally followed by a slight difference from Channels TV which has an average share of 13.0%. View the Report

Tanzania
Clouds FM is the top radio station averaging 17.3% of all listeners followed by Radio Free Africa. ITV leads in ratings nationally with its highest ratings being at 8PM with an average of 6.76. View the Full Report


Ghana

UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%. Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. View the Full Report

About GeoPoll's Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM