Internet usage continues to grow, in large part due to increased smartphone penetration in much of Sub-Saharan Africa. GSMA predicts that, in 2020, there will be more than 700 million smartphone connections in Africa. In this segment, we explore insights into internet access, the role of the internet, and digital security among these same youth.
Thirty-five percent of Africa’s population is between the ages of 15 and 35 years. They are growing up in a more connected world—with mobile phones, access to the internet, and engaged in social media. As these connections become more common place, GeoPoll polled more than 4,000 youth to understand their perceptions on social media, internet regulation, and free speech. In our first of two segments of this analysis, we dig into youth’s perception of their rights and the role of government with regard to free speech and social media.
In March 2017, GeoPoll partnered with a coalition of leading organisations, including The Red Cross Society, Well Told Story (Shujaaz) and Organisation for African Youth to carry out two surveys in Kenya targeted at 2,000 youth aged between 15-35 years with the objective of identifying and measuring the issues that are most important to young Kenyans.
GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement.
The GeoPoll media measurement service launched in 2 more countries at the beginning of Quarter 1 2017. We are excited to announce that we now have overnight data on media rankings in Ethiopia and Afghanistan. As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 7 African Countries for the first quarter of 2017.
In March and April 2017, GeoPoll conducted two activities critical to enabling Kenyan youth (aged 18-35) gain the skills and support they need to compete and succeed in the workplace. Between March 28th and April 3rd, GeoPoll surveyed 623 training participant for the K-YES program’s first quarterly vocational training center assessment. In March, GeoPoll also conducted SMS surveys to more than 5,100 youth across five counties to better understand their access to loans.
In November 2016, GeoPoll surveyed 1,051 farmers in Ghana to understand how interactive rural radio programming affects the uptake of promoted maize and rice practices. The survey, commissioned by Farm Radio International, polled maize and rice farmers from Brong Ahafo and Volta regions about key topics, including seed access and variety, planting and harvesting practices, sources of trusted farming information, and radio listenership.
At 1.5 billion, today’s global youth (aged 15 to 34 years old) is the largest in history. They are driving changes in economic opportunities, development, and, increasingly, political systems. To better understand youth perceptions of their role in civic and political processes, we polled 3,300 youth across 5 sub-Saharan countries: Ghana, Kenya, Nigeria, South Africa, and Uganda. In these countries, youth account for 55, 60, 60, 53 and 68 percent of the adult population over 15 years old, respectively
In March 2017, GeoPoll conducted a text messaging campaign to 37,000 should-be Liberian taxpayers in advance of the upcoming tax deadline. The campaign provided information with the payment deadline and a phone number for the taxpayer support call center in order to promote awareness, education, and compliance with tax payments. As a result of this campaign, the call center—which typically receives five to eight inquiries per month—reported 189 calls in March with questions on how to file, make payments, and avoid penalties.
Millennials in Sub-Saharan Africa (SSA) are using their mobile phones to bet on football and are spending less than $50USD per month. Kenya has the highest number of betting youth , this is according to a recent GeoPoll rapid survey carried out among youth between the ages of
17-35 in Uganda, Tanzania, Ghana, Nigeria, South Africa and Kenya.