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GeoPoll Blog

GeoPoll Releases Pan African Media Ratings for 3rd Quarter

Posted by Njeri Wangari on November 16, 2016

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM

Safety in Kenya’s Public Transport Vehicles (Matatu)

Posted by Njeri Wangari on November 11, 2016

According to a recent GeoPoll flash survey conducted among Kenyan residents on safety using Public Transport Vehicles (Matatus), a vast majority of those who commute using Matatus have experienced harassment in form of insults.  The number of commuters who reported to have been physically violated by Matatu crew was at 41% with a majority saying they have never been victims of physical violence. According to the survey, many of these cases go unreported as most Kenyans do not think anything will change once they report.

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Topics: Matatus, PSV industry in Kenya, Kenya's Public Transport Service, Matatu Industry, Safety in Kenya's PSV

Kenyans think a Hillary Clinton win will improve US-Kenya relations

Posted by Njeri Wangari on November 8, 2016

 86% of Kenyans say they have been keen on the ongoing campaign between Republican hopeful Donald Trump and Hillary Clinton who is running on a Democratic ticket.  82%  think that Hillary will clinch the presidency and that this will improve the US relations with Kenya.

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Topics: United States Elections, US Decides, Kenya US relations, Hillary Clinton, US Elections, America Decides, Donald Trump

Breast Cancer; the 21st Century scourge

Posted by Irene Nyokabi on November 1, 2016

October is the internationally acclaimed #BreastCancerAwarenessMonth. As I sit down to write this piece, I receive a notification from a taxi hailing app offering a Ksh500 off to and from Nairobi Hospital for breast cancer screening. It is a clear indication that many corporates are at the fore front of fighting this epidemic and I hope many of those who received the notification will use the opportunity to go for those checkups as I am planning to.

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Topics: Breast cancer,

Mobile Accord/GeoPoll becomes an SBAIC Member

Posted by Njeri Wangari on October 31, 2016


October 31, 2016 Mobile Accord, Inc. (MAI), a U.S registered small business, joined the Small Business Association for International Compani6es (SBAIC) this month as a full member.

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Topics: SBAIC,, USAID

TV and Radio Audience Statistics in Ghana, Q3 2016

Posted by Kodjo Botchway on October 27, 2016

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for Q3 2016. We examined both ratings and share for the top stations in Ghana. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 22:00.

To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

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Topics: TV, Ghana, radio

The Top Fast Moving Brands in Kenya

Posted by Njeri Wangari on October 26, 2016

Geisha, Ariel, Colgate and Guinness are among the top Fast Moving Commodity Goods (FMCG) brands in Kenya.

 In a recurring monthly mobile survey conducted by GeoPoll on household essentials from October 2014 to date with an average of 3,000 respondents per month, the report provides some interesting insights on advertisement recall, frequently purchased brands, and brands consumers would not consider buying or recommending. Data is not just available for Kenya, but all of our markets. Contact us if you're interested in ourFast Moving Commodity Goods (FMCG) data.

According to our survey, Kenyans buy bath soaps more frequently than they do toothpaste or washing powder.

Kenya's top FMCG brands according to the survey are:

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Topics: Kenya, brands, guinness, movit, FMCG, consumer goods, geisha, ariel, colgate

TV and Radio Ratings for the Democratic Republic of Congo

Posted by Eva Wanjiru on July 13, 2016

As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in the Democratic Republic of Congo for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

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Topics: TV, Media

Mozambique Media Measurement, Q1 2016

Posted by John Muthee on July 6, 2016

As part of Kantar-GeoPoll Media Measurement's daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Mozambique for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us

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Topics: TV, Media, Mozambique

Leveraging Mobile Surveys to Monitor Labor Rights Violations in Emerging Markets

Posted by Samir Goswami and Max Richman on July 1, 2016

The US Department of Labor has found that 136 goods from 74 countries could be made by forced or child labor.  Workers involved in the production of goods including fish, coffee, and cocoa are often the subject of poor working conditions and human rights violations, but because of the complexity of global supply chains in many cases these violations go unreported. Large corporations that ultimately sell those goods are so far removed from those involved in farming raw materials or packaging goods that it is difficult to track what is going on at the worker or community level: while there are some risk-management databases that gather this information, much information is sourced from legal filings or news reports, and violations could be going on for months or years before they are uncovered.

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Topics: mobile survey, supply chains