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GeoPoll Blog

Measuring Youth Sentiments about Civic Participation across Africa

Posted by Njeri Wangari on April 24, 2017

At 1.5 billion, today’s global youth (aged 15 to 34 years old) is the largest in history.  They are driving changes in economic opportunities, development, and, increasingly, political systems. To better understand youth perceptions of their role in civic and political processes, we polled 3,300 youth across 5 sub-Saharan countries: Ghana, Kenya, Nigeria, South Africa, and Uganda. In these countries, youth account for 55, 60, 60, 53 and 68 percent of the adult population over 15 years old, respectively

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Topics: African Millennials, civic participation, youth in Africa

Harnessing Mobile Technology to Support Liberia’s Domestic Revenue Mobilization

Posted by Njeri Wangari on April 21, 2017

In March 2017, GeoPoll conducted a text messaging campaign to 37,000 should-be Liberian taxpayers in advance of the upcoming tax deadline. The campaign provided information with the payment deadline and a phone number for the taxpayer support call center in order to promote awareness, education, and compliance with tax payments. As a result of this campaign, the call center—which typically receives five to eight inquiries per month—reported 189 calls in March with questions on how to file, make payments, and avoid penalties.

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Topics: liberia revenue authority, tax collection

Mobile Gambling among Youth in Sub-Saharan Africa

Posted by Njeri Wangari on March 31, 2017

Millennials in Sub-Saharan Africa (SSA) are using their mobile phones to bet on football and are spending less than $50USD per month. Kenya has the highest number of betting youth , this is according to a recent GeoPoll rapid survey carried out among youth between the ages of
17-35 in Uganda, Tanzania, Ghana, Nigeria, South Africa and Kenya.

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GeoPoll Study on Lymphatic Filariasis Morbidity in Tanzania Published in Peer-Reviewed mHealth Journal

Posted by Njeri Wangari on March 27, 2017

In 2015, GeoPoll partnered with RTI International to conduct a survey among nearly 500 mobile phone respondents to understand the prevalence of lymphatic filariasis (LF) in Mtwara Municipality in Tanzania. Lymphatic filariasis is a parasitic disease that impairs the lymphatic system and can lead to the abnormal enlargement of body parts, causing pain, severe disability, and social stigma. 

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Brand Africa partners with GeoPoll & Kantar TNS to find Africa's Best Brands

Posted by Njeri Wangari on March 3, 2017


Brand Africa today released the annual Brand Africa 100:  Africa’s Best Brands – an annual survey and valuation of the Top 100 brands in Africa. GeoPoll used their sophisticated mobile SMS technology to identify the most admired brands in Africa among a representative sample of African consumers in 19 African countries.  These countries collectively represent an estimated 74% of Africa’s population.    

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GeoPoll becomes the only daily and Independent Media Measurement Service in Ethiopia

Posted by Njeri Wangari on March 1, 2017

Nairobi, Kenya February 28th 2017. GeoPoll is excited to announce that the GeoPoll Media Measurement service has launched in Ethiopia, and is currently collecting daily data on TV, radio, and print audience measurement. GeoPoll is now the only daily and independent media measurement service in Ethiopia. Ethiopian firms can now benefit from real-time measurement of media consumption.

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GeoPoll gathers community feedback for USAID Food Zone program in Kandahar Afghanistan

Posted by Njeri Wangari on March 1, 2017

In August 2016, GeoPoll used interactive voice response (IVR) to survey over 1,000 people living in rural communities for the USAID Kandahar Food Zone (KFZ) program. KFZ is a five-year program (July 2013 – August 2018) working to combat opium poppy cultivation in Afghanistan’s Kandahar province by strengthening legal rural livelihoods. In order to understand the effectiveness of program interventions, GeoPoll partnered with Lapis Communications to gather input from local community members

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African Millennials; Mobile Usage and Media Consumption

Posted by Njeri Wangari on February 27, 2017

Increased dependency on technology and a mobile first approach is being driven by African Millennials, this is according to a recent GeoPoll rapid survey carried out among youth in five Sub-Sahara African countries between the ages of 18-35.

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Sub-Sahara African Millennials prefer bank loans to finance their side businesses

Posted by Njeri Wangari on February 15, 2017

Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and relatives. This is according to a recent GeoPoll rapid survey among the youth In 6 African countries; Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania

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Topics: African Millennials

The spending habits of Youth consumers in Sub Sahara Africa

Posted by Njeri Wangari on February 9, 2017

Youth consumers in Sub-Sahara Africa (SSA) are very image conscious and are spending over 50% of their earnings on personal care items, this is according to a recent GeoPoll rapid survey carried out among youth between the ages of 18 to 35 in Kenya, South Africa, Nigeria, Ghana and Uganda. In an article appearing on Africa.com on top ten trends in Africa in 2016 and beyond, beauty is listed as the number one trend with the hair industry estimated to be worth US$6 Billion.


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