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GeoPoll Blog

African Millennials; Mobile Usage and Media Consumption

Posted by Njeri Wangari on February 27, 2017

Increased dependency on technology and a mobile first approach is being driven by African Millennials, this is according to a recent GeoPoll rapid survey carried out among youth in five Sub-Sahara African countries between the ages of 18-35.

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Sub-Sahara African Millennials prefer bank loans to finance their side businesses

Posted by Njeri Wangari on February 15, 2017

Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and relatives. This is according to a recent GeoPoll rapid survey among the youth In 6 African countries; Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania

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Topics: African Millennials

The spending habits of Youth consumers in Sub Sahara Africa

Posted by Njeri Wangari on February 9, 2017

Youth consumers in Sub-Sahara Africa (SSA) are very image conscious and are spending over 50% of their earnings on personal care items, this is according to a recent GeoPoll rapid survey carried out among youth between the ages of 18 to 35 in Kenya, South Africa, Nigeria, Ghana and Uganda. In an article appearing on Africa.com on top ten trends in Africa in 2016 and beyond, beauty is listed as the number one trend with the hair industry estimated to be worth US$6 Billion.


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GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016

Posted by Njeri Wangari on January 18, 2017

   As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM

GeoPoll Presents Media Measurement Data at the Liberia Media Market Forum

Posted by Njeri Wangari on January 3, 2017

Each month,GeoPoll conducts a 2,800 respondent media measurement survey in Liberia for the USAID Liberia Media Development (LMD) Program. LMD’s goal is to enable, equip, and empower local media to access the tools and knowledge to increase their sustainability and improve their professional skills and standards. A lack of accurate data on media viewership and listenership exacerbates the financial sustainability of many media outlets because they are unable to use audience measurements to attract advertisers and investors. By harnessing the power of mobile data collection, GeoPoll provides local media with data and insights never previously understood.

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Topics: Media Measurement, KGMM

In Their Own Words; A Survey of Miners on Health, Safety & Child Labor  in Democratic Republic of Congo (DRC)

Posted by Samir Goswami on December 29, 2016

Their place is at  school, not in the mines”, a woman who works in the gold mines in the North Kivu province of the Democratic Republic of Congo (DRC) told us via SMS when we asked if she had seen children working in the mines. 

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2016 Holiday Habits

Posted by Irene Nyokabi on December 25, 2016

As you were preparing for your December holidays, what traits did you exhibit that are synonymous with almost every household across Africa? Do you plan your trips around the LSM, the business market has placed you in? What holiday habits would a B2C marketer capitalize on to make sure the market responds to their marketing tactics and how would these habits prepare a diligent marketer for 2017?

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Online Shoppers in Sub-Saharan Africa still don’t trust e-commerce sites despite adoption of Black Friday

Posted by Njeri Wangari on December 20, 2016

A majority of  Sub-Saharan Africans do not trust online shopping sites, this is according to a recent GeoPoll  survey conducted in 5 African countries; Kenya, Uganda, Nigeria, South Africa and Ghana on online shopping following a Black Friday frenzy seen in Nigeria, Kenya and South Africa.

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Topics: ecommerce in africa

Adom TV & Peace FM dominate Ghana Media on Election day

Posted by Njeri Wangari on December 9, 2016

On Wednesday 7th December, the day Ghanaians went  into Presidential elections, Adom TV and Peace FM commanded the highest audiences with over 1.2M respondents saying they had watched the Adom TV station at 20:30 hrs and 910,000 respondents saying they had listened ot Peace FM at 6-8am Ghanaian time.

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Black Friday yet to pick up in Kenya despite growth in e-commerce

Posted by Irene Nyokabi on November 23, 2016

Unlike other mostly western countries, where black Friday is characterized by long lines of people braving cold days and nights outside major shopping malls, in Kenya, black Friday is simply a period of days. The experience is also mostly online where a handful of sites participate with almost zero walk-in stores taking part. Normal retail prices are hugely slashed and everyone’s online bliss lands on every ad banner that will redirect them to a mecca of sites whose items are within the pocket reach of the middle to low class earners.

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Topics: ecommerce in kenya, online shopping kenya, Black Friday, shopping, online shopping,, jumia, rupu, kilimall