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GeoPoll Blog

The Most Admired Brands in Botswana, All Kasi Ranks Number One in Indigenous Sports Clothing

Posted by Njeri Wangari on December 12, 2017

Sports clothing brands All Kasi and Nike rank among the top most admired brands in Botswana.  All Kasi clinched the title of the nation's most favorite brand, as sportswear dominates local and international markets, a recently GeoPoll survey revealed.

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Advertising in Africa: The Most Creative Advertisments as Voted by Youth Consumers

Posted by Njeri Wangari on November 28, 2017

The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca - Cola advertisements are the most memorable due to their creativity, this is according to a recent GeoPoll Straw Poll.

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Tracking Perceptions of District-Level Candidates in Liberia through Computer-Assisted Telephone Interviewing (CATI) - Part 1

Posted by Njeri Wangari on November 24, 2017
  • Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll using CATI to understand how perceptions of candidates to the Liberian House of Representatives are affected by a series of debates held ahead of the October 10 general election. What is CATI and what are the best practices in CATI project implementation?
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Topics: CATI, CATI best practices, Liberia, Computer Assisted Telephone Interview

Which are the Best Telecom Operators in Sub-Saharan Africa & How are They Working to Improve Service Delivery?

Posted by Njeri Wangari on November 21, 2017

The telecom operators with the most active customers are MTN in Ghana and Nigeria, Safaricom and Vodacom in Kenya and South Africa respectively and Airtel in Uganda, according to a recent GeoPoll straw poll, which sought to determine the level of customer service and service delivery among telecommunications operators Sub-Saharan Africa.

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Topics: African Telecoms Sector, Service Delivery, Best Telcom Operators

Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Posted by Njeri Wangari on November 7, 2017


Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July - September).

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, Quarter 3 media ratings

The Rise of Digital Advertisement Consumption Among Youth in Sub-Saharan Africa

Posted by Njeri Wangari on October 31, 2017

Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as audiences shift away from TV, radio and  print media, a recent GeoPoll Straw Poll finds.*

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Topics: African Youth Consumers, Digital Advertisements, Media Consumption in Africa

GeoPoll, NBS & Ministry of Information agree to collaborate on cutting edge media research for the benefit of the people of Tanzania

Posted by Njeri Wangari on October 27, 2017

The GeoPoll team was honored to meet with Dr. Albina Chuwa, the Director General National Bureau of Statistics (NBS) of Tanzania, and her team.  Also at the meeting was Casmir Ndambalilo, Acting Director of Information from the Ministry of Information, Culture, Arts and Sports. 

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Topics: GeoPoll NBS Collaboration, GeoPoll meeting with NBS, Steve Gutterman in Tanzania

GeoPoll CEO in Tanzania for talks with NBS Director Dr. Albina Chuwa

Posted by Njeri Wangari on October 24, 2017

Steve Gutterman, our CEO, is in Dar es Salaam, Tanzania for a meeting with Dr. Albina Chuwa, the Director General of the National Bureau of Statistics, and other government officials. 

The meeting will focus on media research and data collection.  The GeoPoll delegation is looking forward to meeting with Dr. Chuwa, an expert in the field of research.

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Topics: Dr.Albina Chuwa, Steve Gutterman, GeoPoll in Tanzania, National Bureau of Statistics Tanzania

Measuring Socioeconomic Status: Applying Living Standard Measurement Questions in Mobile Research

Posted by Njeri Wangari on October 23, 2017

Through six living standards questions, GeoPoll is able to effectively measure respondents’ socioeconomic status across all mobile surveying modes

Living Standard Measurement (LSM)
GeoPoll asks a series of easy-to-answer living standard measurement questions (LSM) that allow results to be categorized into socioeconomic statuses. GeoPoll uses questions that are based on the 2015 TNS Pan-African Socio-Economic Status (SES) measurement developed by Neil Higgs and Heidi Swanepoel of the TNS South Africa Innovation Team.

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Topics: GeoPoll LSM Tool, LSM in Mobile Research, Living Standard Measure (LSM), Socio-Economic Status (SES)

What does it take to dominate the oral health care market in Kenya?

Posted by Njeri Wangari on September 29, 2017

Colgate has, for a long time, defined the toothpaste category in Kenya. The Colgate- Palmolive Company owned brand is a dominant player in the Kenyan oral care- toothpaste market and currently controls over half (59%) of the usage share in the market according to the GeoPoll’s Brand health trackerwhich has been collecting daily usage data on oral care since 2014.

So what is the secret behind Colgate’s continued success and domination of a market that has such formidable players as Aquafresh, Close up and Sensodyne among others?

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Topics: GeoPoll Brand Health Tracker, Oral Health Care in Kenya, Colgate brand, Oral Care Market Research

  

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