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GeoPoll Blog

GeoPoll goes to PAMRO 2017, A Conference on Media Research in Africa

Posted by Njeri Wangari on August 16, 2017

The 18th PAMRO All Africa Media Research Conference will take place  in Cape Town, South Africa from 27 – 30 August 2017.  We are proud to sponsor this  year's edition once again. The annual conference which brings together media researchers,  media buyers, ad agencies, creative, digital, media planning, media sales, public relations and content producers together for a 3 day event, will be an opportunity for African Media stakeholders to engage and interract on the media landscape in Africa.

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Topics: PAMRO, Media Research in Africa, GeoPoll at PAMRO 2017

GeoPoll Supports ‘Who Owns the Media in Ghana’ Research Project

Posted by Njeri Wangari on August 3, 2017

In March 2017, GeoPoll partnered with Reporters Without Borders and the Media Foundation for West Africa (MFWA) for a research project on media ownership in Ghana.

The report which was launched in Accra, Ghana on 25th July 2017 titled ‘Media Ownership Monitor’, is based on extensive research that maps out the current ownership status of media in the country as well as focus on the legal framework that regulates the media space in Ghana.

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Topics: Media in Ghana,, Media Ownership Monitor, Transparency in Ghana Media

GeoPoll Recruits Employers of Kenyan Youth for K-YES Program

Posted by Njeri Wangari on July 31, 2017

In June 2017, GeoPoll conducted a pilot utilizing short-message service (SMS) and computer-assisted telephone interviewing (CATI) data collection to locate and recruit potential employers in Kenya. The activity supports the USAID Kenya Youth Employment and Skills Program (K-YES) in identifying employment opportunities for project beneficiaries. Through SMS data collection, GeoPoll solved a problem that K-YES had encountered in recruiting employers through other methods: employers would fill positions within weeks of a position becoming available, so by the time the project was able to connect with potential employers, positions had already been filled

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Topics: Kenyan Youth Employment, KYES program, USAID Youth Program

GeoPoll Releases African Media Ratings for Quarter Two 2017

Posted by Njeri Wangari on July 31, 2017

As Kenyans prepare to go into a general election in a weeks time, a recent survey by GeoPoll and Portland indicates that mainstream media is still the most trusted source of news and information on election news with TV and Radio leading. GeoPoll continues to provide overnight media ratings for  Radio and TV which continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for the second quarter of 2017. 

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Topics: TV, Top TV stations, Media Measurement, top radio stations, audience ratings, KGMM, media rankings africa, quarter 2 media ratings

Kenya's Presidential Debate attracts 9.6 Million Viewers – GeoPoll

Posted by Njeri Wangari on July 31, 2017

On 24th July 2017, seven television stations in Kenya showed a live broadcast of the 2017 Kenyan Presidential debate. Approximately 9.6 Million viewers countrywide were tuned in according to GeoPoll.

The viewership numbers captured through GeoPoll’s Media Measurement service less than 2 weeks to Kenya’s general elections give some interesting insights on viewership of the debate which was broadcast from 1700 to 2130hrs local time.

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40 Percent of Jordanians Do Not Have Enough Water to Meet Their Daily Needs

Posted by Njeri Wangari on July 27, 2017

In June 2017, GeoPoll conducted an SMS-based straw poll to more than 240 respondents in Jordan to understand accessibility to clean water, impact of accessibility on household habits, and water collection methods. As part of the United Nations’ 2030 Agenda for Sustainable Development, the UN identified clean water and sanitation as its sixth goal with a mission to “ensure availability and sustainable management of water and sanitation for all” by 2030. Yet, despite this focus and substantial investment in Jordan’s water infrastructure over the past two decades, Jordanians have mixed perceptions on progress against this development objective.   

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Topics: sustainable development, water infrastructure, Jordan, access to clean water

Fake News in Kenya's 2017 General Election Widespread - Survey Report

Posted by Njeri Wangari on July 25, 2017

In Kenya, social media is fundamentally reshaping how citizens communicate and how brands and campaigners get their message across. With some four million Kenyans expected to be voting for the first time in this year’s election, social media will be a key channel. 

So just how big a problem is fake news in Kenya and what impact is it having on the way people consume information? This is a question on the minds of communications professionals and political campaigners alike, as well as the media and citizens.

The findings from a joint survey report from GeoPoll and Portland Communications are both surprising and revealing and provide much food for thought for communicators, campaigners and brands looking to cut through and communicate to Kenyans in the digital age.

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Topics: Fake News in Kenya 2017 election

GeoPoll and Portland launch a Survey Report on Fake News in Kenya

Posted by Njeri Wangari on July 19, 2017

A new study reveals that 90% of Kenyans have seen or heard false news around the 2017 general election, with 87% reporting instances of deliberately false – or fake – news. The Reality of Fake News in Kenya, launched today in Nairobi, is the first-ever study aimed at quantifying the prevalence and impact of false information during an election campaign in Africa. The nationwide survey was led by strategic communications consultancy Portland in collaboration with GeoPoll. 

In Kenya, social media is fundamentally reshaping how citizens communicate and how brands and campaigners get their message across. With some four million Kenyans expected to be voting for the first time in this year’s election, social media will be a key channel.

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Topics: Fake News in Kenya, Fake News Survey report, Portland Communications, 2017 Kenyan Elections

Survey Assesses Local Government Accountability & Performance in Malawi

Posted by Njeri Wangari on June 27, 2017

In Malawi, GeoPoll recently partnered with the United States Agency for International Development (USAID)-funded Local Government Accountability and Performance (LGAP) project, which is implemented by DAI, to conduct surveys that measured the effectiveness and legitimacy of local government units. GeoPoll designed a district capacity index (DCI) and citizen perception survey to measure the effectiveness and legitimacy of local government at a district level. 

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Topics: Malawi, Government Services, performance surveys, government accountability

Survey Measures Impact of Kenyan Agribusiness Project

Posted by Njeri Wangari on June 21, 2017

Between March and April 2017, GeoPoll conducted surveys with more than 250 Kenyan farmers on behalf of the Africa Enterprise Challenge Fund (AECF) and Triple Line Consulting Ltd. The surveys targeted banana, French beans and papaya farmers selling crops to Mount Kenyan Gardens Ltd. under the AECF-Mount Kenya Gardens project. Results from the survey helped Mount Kenyan Gardens and AECF understand how farmers benefit from the program’s training and provide valuable insights into how the project improves agribusiness in counties near Mount Kenya region. 

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Topics: food security, Mount Kenya Gardens Project