Colgate has, for a long time, defined the toothpaste category in Kenya. The Colgate- Palmolive Company owned brand is a dominant player in the Kenyan oral care- toothpaste market and currently controls over half (59%) of the usage share in the market according to the GeoPoll’s Brand health trackerwhich has been collecting daily usage data on oral care since 2014.
So what is the secret behind Colgate’s continued success and domination of a market that has such formidable players as Aquafresh, Close up and Sensodyne among others?
GeoPoll Brand Health Tracker,
Oral Health Care in Kenya,
Oral Care Market Research
Equity Bank, GT Bank and Capitec are among the most preferred banks in Kenya, Nigeria and South Africa according to a recent GeoPoll Straw Poll. In an August 2017 survey conducted among 2,825 unique survey respondents in the three countries on customer satisfaction in retail banking, the level of customer service is the single biggest reason why bank account holders prefer one bank over another.
Retail banking in Africa,
Customer Satisfaction in Banking,,
TechChange’s “Mobiles for International Development” online professional development course featured GeoPoll this month. In a live lecture and demo session titled “New Approaches to Mobile Surveys & Polling,” GeoPoll discussed how mobile phones can be utilized for data collection and targeted information delivery regarding beneficiaries on donor-funded international development projects.
GeoPoll's flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in Tanzania in 2014, been in compliance with regional and international market research standards. KGMM is the leading provider of overnight media ratings in Africa and is currently available in Tanzania as well as in Kenya, Uganda, Nigeria, Ghana, Ethiopia, Cameroon, Mozambique, DRC, Rwanda, Cote D’Ivore and Liberia.
market research compliance,
media research tanzania,
geopoll media ratings
As media fragmentation becomes more prevalent than ever, it’s changing the way audiences consume both media and brand messages. Data has become the oil for consumer marketing.
So, how do media researchers adapt to this changing nature of media and consumer trends? Could the billboard poster, whether static or digital be the most effective and impactful medium to reach the masses or the new nich markets?
Out Of Home Media,
In July 2017, GeoPoll implemented a targeted survey in order to understand the impact of a series of interactive rural radio programs produced by Farm Radio International (FRI). The survey was conducted in the Bushenyi and Kasese districts of Uganda and sought to gain insight about best practices for banana cultivation. Listeners and non-listeners in the population were assessed, and the survey measured any differences in behavior change between them.
What’s the role of data and information in today's business world?
The term big data has in recent times become a buzz word in describing large volumes of data. However, it’s not the amount of data that’s important, it’s how businesses are able to draw insights from it for the purpose of continuity and edge.
We’re in a digital age and data is being generated everywhere around us. Businesses, whether big or small, have to be specific about the insights drawn from their data basing it on their field, what they need in order to have an edge over their competition, and how best to ensure continuity of their business.
After Office Hours,
Research in business,
The 18th PAMRO All Africa Media Research Conference will take place in Cape Town, South Africa from 27 – 30 August 2017. We are proud to sponsor this year's edition once again. The annual conference which brings together media researchers, media buyers, ad agencies, creative, digital, media planning, media sales, public relations and content producers together for a 3 day event, will be an opportunity for African Media stakeholders to engage and interract on the media landscape in Africa.
Media Research in Africa,
GeoPoll at PAMRO 2017
In March 2017, GeoPoll partnered with Reporters Without Borders and the Media Foundation for West Africa (MFWA) for a research project on media ownership in Ghana.
The report which was launched in Accra, Ghana on 25th July 2017 titled ‘Media Ownership Monitor’, is based on extensive research that maps out the current ownership status of media in the country as well as focus on the legal framework that regulates the media space in Ghana.
Media in Ghana,,
Media Ownership Monitor,
Transparency in Ghana Media
In June 2017, GeoPoll conducted a pilot utilizing short-message service (SMS) and computer-assisted telephone interviewing (CATI) data collection to locate and recruit potential employers in Kenya. The activity supports the USAID Kenya Youth Employment and Skills Program (K-YES) in identifying employment opportunities for project beneficiaries. Through SMS data collection, GeoPoll solved a problem that K-YES had encountered in recruiting employers through other methods: employers would fill positions within weeks of a position becoming available, so by the time the project was able to connect with potential employers, positions had already been filled
Kenyan Youth Employment,
USAID Youth Program