The GeoPoll media measurement service launched in 2 more countries at the beginning of Quarter 1 2017. We are excited to announce that we now have overnight data on media rankings in Ethiopia and Afghanistan. As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 7 African Countries for the first quarter of 2017.
In March and April 2017, GeoPoll conducted two activities critical to enabling Kenyan youth (aged 18-35) gain the skills and support they need to compete and succeed in the workplace. Between March 28th and April 3rd, GeoPoll surveyed 623 training participant for the K-YES program’s first quarterly vocational training center assessment. In March, GeoPoll also conducted SMS surveys to more than 5,100 youth across five counties to better understand their access to loans.
In November 2016, GeoPoll surveyed 1,051 farmers in Ghana to understand how interactive rural radio programming affects the uptake of promoted maize and rice practices. The survey, commissioned by Farm Radio International, polled maize and rice farmers from Brong Ahafo and Volta regions about key topics, including seed access and variety, planting and harvesting practices, sources of trusted farming information, and radio listenership.
At 1.5 billion, today’s global youth (aged 15 to 34 years old) is the largest in history. They are driving changes in economic opportunities, development, and, increasingly, political systems. To better understand youth perceptions of their role in civic and political processes, we polled 3,300 youth across 5 sub-Saharan countries: Ghana, Kenya, Nigeria, South Africa, and Uganda. In these countries, youth account for 55, 60, 60, 53 and 68 percent of the adult population over 15 years old, respectively
In March 2017, GeoPoll conducted a text messaging campaign to 37,000 should-be Liberian taxpayers in advance of the upcoming tax deadline. The campaign provided information with the payment deadline and a phone number for the taxpayer support call center in order to promote awareness, education, and compliance with tax payments. As a result of this campaign, the call center—which typically receives five to eight inquiries per month—reported 189 calls in March with questions on how to file, make payments, and avoid penalties.
Millennials in Sub-Saharan Africa (SSA) are using their mobile phones to bet on football and are spending less than $50USD per month. Kenya has the highest number of betting youth , this is according to a recent GeoPoll rapid survey carried out among youth between the ages of
17-35 in Uganda, Tanzania, Ghana, Nigeria, South Africa and Kenya.
In 2015, GeoPoll partnered with RTI International to conduct a survey among nearly 500 mobile phone respondents to understand the prevalence of lymphatic filariasis (LF) in Mtwara Municipality in Tanzania. Lymphatic filariasis is a parasitic disease that impairs the lymphatic system and can lead to the abnormal enlargement of body parts, causing pain, severe disability, and social stigma.
Brand Africa today released the annual Brand Africa 100: Africa’s Best Brands – an annual survey and valuation of the Top 100 brands in Africa. GeoPoll used their sophisticated mobile SMS technology to identify the most admired brands in Africa among a representative sample of African consumers in 19 African countries. These countries collectively represent an estimated 74% of Africa’s population.
Nairobi, Kenya February 28th 2017. GeoPoll is excited to announce that the GeoPoll Media Measurement service has launched in Ethiopia, and is currently collecting daily data on TV, radio, and print audience measurement. GeoPoll is now the only daily and independent media measurement service in Ethiopia. Ethiopian firms can now benefit from real-time measurement of media consumption.
In August 2016, GeoPoll used interactive voice response (IVR) to survey over 1,000 people living in rural communities for the USAID Kandahar Food Zone (KFZ) program. KFZ is a five-year program (July 2013 – August 2018) working to combat opium poppy cultivation in Afghanistan’s Kandahar province by strengthening legal rural livelihoods. In order to understand the effectiveness of program interventions, GeoPoll partnered with Lapis Communications to gather input from local community members