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GeoPoll Blog

Roxana Elliott

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GeoPoll On Demand: Collect Fast, Custom Data from Africa

Posted by Roxana Elliott on April 11, 2016

Since 2011 GeoPoll has been conducting mobile surveys in emerging markets on topics ranging from food security to mobile phone usage: in 2015 alone we sent over 90 million surveys to our 200 million+ users in Africa and Asia.  We're excited to announce the newest product in the GeoPoll lineup, which will make conducting research in Africa even easier for anyone, from university students to NGOs and commercial organizations who need data from Africa quickly. GeoPoll On Demand is an online portal that allows you to select a sample, write survey questions, and get data back in just one day.  Keep reading to find out more about GeoPoll On Demand and how you can utilize it for your research in Africa. 

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Topics: Africa, mobile survey

Spending Habits and Perceptions of the Economy in Kenya, Nigeria, and South Africa

Posted by Roxana Elliott on February 3, 2016

This week, the Corporate Council on Africa is hosting the biannual US-Africa Business Summit in Addis Ababa, Ethiopia. This summit is bringing together global corporations, governments, and NGOs to discuss everything from Africa’s economic growth to global health and agribusiness. GeoPoll’s President, Steve Gutterman, moderated a session on the growth of Fast Moving Consumer Goods (FMCGs) in Africa, and as part of this session GeoPoll conducted a survey in Kenya, Nigeria, and South Africa. GeoPoll was looking to get information directly from consumers about how trading policies, company investments into Africa, and the state of the economy in each country has impacted their spending habits. In 2014 we conducted a similar survey in Kenya and Nigeria, and have included some of the 2014 results below for comparison.

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Topics: Emerging Markets

GeoPoll's Top Five of 2015

Posted by Roxana Elliott on December 22, 2015

GeoPoll has had an extremely busy year: we partnered with TNS and Kantar Media, continued to run daily media measurement surveys, worked on multiple projects to assess the impacts of Ebola in West Africa, and sent over 90 million surveys to our users in countries throughout Africa and Asia.   

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Topics: mobile survey

Radio Rwanda Dominates Audience Share

Posted by Roxana Elliott on October 12, 2015

Using the daily data collected through Kantar GeoPoll Media Measurement, GeoPoll analyzed the top radio stations in Rwanda from May 1st – July 31st. We examined both ratings* and share** for the top stations in Rwanda. The below chart shows the average ratings for the top 10 channels during the day from 06:00 to 22:00.

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Topics: radio, Rwanda

Top Radio Stations in Uganda, May-July

Posted by Roxana Elliott on September 4, 2015

Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed the top radio stations in Uganda for the past three months from May 1st – July 31st. We examined both ratings* and share** for the top stations in Uganda. The below chart shows the average ratings for the top channels during the day from 06:00 to 22:00 (6am to 10pm).

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Topics: radio, Uganda

Top TV Stations in Nigeria, March 2015

Posted by Roxana Elliott on April 20, 2015
Using the daily data collected through GeoPoll's  Media Measurement Service , GeoPoll has analyzed the top TV stations in Nigeria for March 2015. GeoPoll's data includes both ratings* and share** for all TV stations in Nigeria. When looking at average audience share over the month of March,GeoPoll found thatNTA andAIT are the top TV channels in Nigeria, with 21% and 16% average audience share respectively. Channels TV had 14% audience share in March, followedby Silverbird TV at 7% and Galaxy at 6%. The stations not listed below, including region-specific stations in Nigeria, together accounted for 18% of audience share at the national level. 
 
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Topics: TV

Top TV Stations in Ghana, January-March

Posted by Roxana Elliott on April 16, 2015

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for the first quarter of 2015, from January 1st - March 31st. GeoPoll's data includes both ratings* and share** for all TV stations in Ghana, and this report will focus on channel share for the top stations. In March, Ghana TV stations went through a transition as JoyTV and CineAfrik were discontinued and merged into two new channels, Joy Prime and Joy News. Joy Sports was also discontinued on March 4th, and their content was incorporated into AdomTV and Joy News from March 5th onward.  

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Top TV Stations in Tanzania, January-March

Posted by Roxana Elliott on April 15, 2015

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Tanzania for the first quarter of 2015, from January 1st - March 31st. We examined both ratings* and share** for the top stations in Tanzania. The below chart shows the average ratings for the top 5 channels during peak viewership, from 7:00pm to 9:30pm. 

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Topics: TV, Tanzania

GeoPoll Launches Media Measurement in Rwanda

Posted by Roxana Elliott on April 13, 2015

GeoPoll is excited to announce that our Media Measurement Service has now launched in Rwanda, and is currently collecting daily data on TV, radio, and print audience measurement. GeoPoll's Media Measurement Service is already running in five other African countries: Kenya, Ghana, Uganda, Tanzania, and Nigeria. GeoPoll is the largest provider of daily share, audience size, and ratings data in Africa, and with the addition of Rwanda, GeoPoll's Media Measurement Service covers over 370 million Africans. 

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Topics: Africa, Media

Top TV Stations in Uganda, January-March

Posted by Roxana Elliott on April 10, 2015

Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Uganda for the first quarter of 2015, from January 1 - March 31. We examined both ratings* and share** for the top stations in Uganda. The below chart shows the average ratings for the top 5 channels in Uganda during peak viewership time.

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Topics: Africa, TV

  

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