As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.
Each month,GeoPoll conducts a 2,800 respondent media measurement survey in Liberia for the USAID Liberia Media Development (LMD) Program. LMD’s goal is to enable, equip, and empower local media to access the tools and knowledge to increase their sustainability and improve their professional skills and standards. A lack of accurate data on media viewership and listenership exacerbates the financial sustainability of many media outlets because they are unable to use audience measurements to attract advertisers and investors. By harnessing the power of mobile data collection, GeoPoll provides local media with data and insights never previously understood.
A majority of Sub-Saharan Africans do not trust online shopping sites, this is according to a recent GeoPoll survey conducted in 5 African countries; Kenya, Uganda, Nigeria, South Africa and Ghana on online shopping following a Black Friday frenzy seen in Nigeria, Kenya and South Africa.
Topics: ecommerce in africa
On Wednesday 7th December, the day Ghanaians went into Presidential elections, Adom TV and Peace FM commanded the highest audiences with over 1.2M respondents saying they had watched the Adom TV station at 20:30 hrs and 910,000 respondents saying they had listened ot Peace FM at 6-8am Ghanaian time.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.
According to a recent GeoPoll flash survey conducted among Kenyan residents on safety using Public Transport Vehicles (Matatus), a vast majority of those who commute using Matatus have experienced harassment in form of insults. The number of commuters who reported to have been physically violated by Matatu crew was at 41% with a majority saying they have never been victims of physical violence. According to the survey, many of these cases go unreported as most Kenyans do not think anything will change once they report.
86% of Kenyans say they have been keen on the ongoing campaign between Republican hopeful Donald Trump and Hillary Clinton who is running on a Democratic ticket. 82% think that Hillary will clinch the presidency and that this will improve the US relations with Kenya.
October 31, 2016 Mobile Accord, Inc. (MAI), a U.S registered small business, joined the Small Business Association for International Compani6es (SBAIC) this month as a full member.
Geisha, Ariel, Colgate and Guinness are among the top Fast Moving Commodity Goods (FMCG) brands in Kenya.
In a recurring monthly mobile survey conducted by GeoPoll on household essentials from October 2014 to date with an average of 3,000 respondents per month, the report provides some interesting insights on advertisement recall, frequently purchased brands, and brands consumers would not consider buying or recommending. Data is not just available for Kenya, but all of our markets. Contact us if you're interested in ourFast Moving Commodity Goods (FMCG) data.
According to our survey, Kenyans buy bath soaps more frequently than they do toothpaste or washing powder.
Kenya's top FMCG brands according to the survey are: