GeoPoll is pleased to announce that we have partnered with the Ghana Independent Broadcasters Association in a move that will allow all GIBA members to access GeoPoll and Kantar Media's industry-leading audience data. Kantar-GeoPoll Media Measurement is the only provider of next-day ratings for TV, radio, and print in Ghana and this partnership will give all GIBA members access to KGMM's quarterly ratings data. This announcement comes at a pivotal time for audience measurement in Ghana, as the country will soon be undergoing an analogue-to-digital switchover of TV signals, which will introduce new stations and increase competition among broadcasters.
Using the daily data collected through Kantar-GeoPoll Media Measurement, GeoPoll has analyzed radio listenership in Ghana for the past three months from May 1st – July 31st. We examined both ratings* and share** for radio stations in Ghana.
Using the daily data collected through GeoPoll's Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for Q2, April 1st – June 30th. We examined both ratings* and share** for the top stations in Ghana. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.